Google Reviews are Important

Award-Winning Web Design Agency: Web Design, Content & Digital Marketing. Offices in Nashua NH, Dover NH, Portsmouth NH, Boston MA & Miami FL.

Positive Google Reviews will drive customers to your business.

Many times we work with clients who are focused on having a beautiful website or managing a robust digital marketing campaign and we’re happy to work with them to do that. But that’s only part of what we do to help power their success.

Here at CleverLight we preach the importance of data and analytics, so we’ll start this post with a number—84%. That’s the percentage of people who trust online reviews when deciding to use a business or make a purchase.

Google is the most well-known and oft-used search engine, so consumers tend to trust and rely upon Google reviews in their decision making process. Positive reviews can drive business, while a 1- or 2-star review could lead to a drop in sales.

“Cool,” you say, “but how do I get good Google reviews for my business?”

Simple. 3 easy steps:

  1. Make sure your Google business page is up-to-date and relevant. We’re talking phone number, email address, physical address, website, hours of operation, services provided.
  2. Ask for them. At CleverLight we say, “Do nothing, get nothing.” Ask your customers to review you. If you’re doing a good job and providing a good service, we think you’ll like the results.
  3. Respond to reviews—thank customers who leave positive feedback and interact with those who may not have enjoyed their experience with you. A simple follow-up may turn an unhappy customer into repeat business. 

We work with clients of all shapes and sizes to help them manage their online reputation and their Google reviews. Don’t just take it from us—check out the feedback our happy clients have left for us.


About the author

Bill is one of the founding partners at CleverLight. His background in web design, web development, user experience and digital marketing gives him a unique insight to each client project.

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