When we started CleverLight Media we asked ourselves, “who do we want to be?” Our personal experiences and achievements in web design, print design, lead generation marketing, search engine marketing and search engine optimization really defined what we were good at. But, these are merely industries which we were involved in since their inception and anyone can learn to be good at these things. We didn’t want to be good. We wanted to be great. And so, we put together a team that reflected that goal. A team that not only has the talent and skills to be leaders in their respective industry, but a team that works so well together, that they become a cohesive unit.
But that is just the beginning. Having great talent and working well together is only a piece of the puzzle. The real magic comes from something that can’t be taught or learned and you either have it or you don’t.