How to Design Contact Forms that Convert

How to Design Contact Forms That Convert

It’s easy to overlook the design of your website’s contact form. However, because contact forms can be a major source of conversions (when done correctly), it’s worth your time and effort to optimize yours for success. So, what are some things you can do to make sure your website contact form is designed and formatted in a way that encourages visitors to fill it out?

Start With a User-Friendly Design

If your contact form looks overwhelming or unorganized at first glance, your website visitors will automatically feel hesitant to fill it out. It’s a good idea to start, then, by making sure your contact form layout is as simple and user-friendly as possible. This means making sure that input fields are clearly labeled and that your entire form is compact.

Give Formatting Examples

One of the biggest sources of frustration for people trying to fill out a website contact form is getting error messages when they try to submit. Oftentimes, these error messages occur because a response or entry was not formatted correctly. Unfortunately, when error messages are encountered, this can make your site visitors more likely to abandon their efforts altogether.

If any of the responses in your contact form need to be formatted in a specific way (such as a birthday needing to be entered in MM/DD/YYYY format), make this clear and consider providing an example to avoid any confusion.

Enable Autofill

Most browsers these days offer a time-saving feature known as autofill, which allows users to save commonly requested contact information (such as names, street addresses, phone numbers, and email addresses). This saves them the time and hassle of entering this information manually when filling out a contact form.

Keep in mind, however, that you’ll need to enable autofill on your contact form’s HTML/coding in order for the browser to be able to use it. Make sure you’ve taken the time to do this!

Start With the Easy Info

When formatting your contact form, it’s generally best to start with the simple and easy information first. This may include the person’s name and email address. From there, you can move on to gradually more complex questions and requests (street addresses, preferences, etc.). By beginning with the easier information, you can avoid overwhelming your leads and make them more likely to finish filling out and submitting your contact form.

Get Help With Your Contact Form Today

Designing a user-friendly contact form requires a bit more care and time than you might have initially thought. However, your efforts can pay off many times over when you’re able to improve your website conversions as a result.

Looking for professional assistance with your website contact form or any other aspects of your site’s design? Our team at CleverLight is ready to help, offering website design/development services and much more. Reach out today to find out more about our services and what we can do for your business.

About the author

Lindsey is a senior project manager and content strategist at CleverLight. She leads our clients through the web design, development, and content marketing processes with excellent communication and time management skills. Since joining the team in 2020, she has become an integral part of the day-to-day operations at CleverLight.

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