Why Web Design Is Important For Your Brand

Award-Winning Web Design Agency: Web Design, Content & Digital Marketing. Offices in Nashua NH, Dover NH, Portsmouth NH, Boston MA & Miami FL.

Your digital brand can make or break or a sale! This is why a website (the landing page for your business, and often a consumer’s first introduction to your services) is so crucial. Here we dive deeper into why web design is so important for your brand.


Individuals Make Judgements on Visual Impressions

People make lasting judgments about your brand based on the look of your site alone! According to the Stanford Guidelines for Web Credibility, 75% of website users make judgments about a business’s credibility based on design. Prioritizing website design will establish your brand as credible, which is key for converting leads and overall brand success.


First Impressions Count

More often than not, a consumer’s first introduction to your brand is by way of your website. A bad first impression can turn site visitors off of your brand from the very start. Optimizing web design with easy navigation, visually appealing graphics, and interesting content will help your business impress your visitors and make a positive first impression!


Successful Web Design Leads to Conversions

Individuals who visit your site should be encouraged to take action or purchase a good/service you offer. How do you do that? An effective call to action, online contact forms, and informative copy. These are all necessary elements needed to generate sales that any great web designer will consider.


Web Design Helps Establish Branding Consistency

Your brand should display consistent messaging across all marketing materials and platforms – including your website! Developing fonts, colors, and imaging to use across the board will elevate your brand’s credibility and help establish a trusting relationship with your target audience. As the face of your brand, web design will play a key role in not only capturing the user’s eye, but also conveying your brand’s messaging.


Final Thoughts

When you’re searching for help with web design, CleverLight offers the support you need to elevate your brand. Get started with a call by contacting us today!

About the author

Lindsey is a senior project manager and content strategist at CleverLight. She leads our clients through the web design, development, and content marketing processes with excellent communication and time management skills. Since joining the team in 2020, she has become an integral part of the day-to-day operations at CleverLight.

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