Your website has the potential to be one of your biggest company assets, but only if it’s done right. A poorly designed website is almost as bad as not having one at all.
Read on to discover some common web design mistakes and how to avoid them.
Your website’s navigation should be easy to find and use. It should also be intuitively designed. If people can’t find or figure out how to use your website’s menu, they will become frustrated and will generally click away and find someone else’s website that is easier to use.
Lack of Contact Information
Always include your contact information on each page of your website, including on the header and footer. Use big prominent clickable buttons, numbers, and verbiage. You don’t want your visitors to not be able to find and use your contact information.
Not Including a Variety of CTAs
Every one of your web pages should include easy-to-find CTAs (call-to-action). Additionally, your CTAs should be placed at various points on each page, not just at the bottom. Don’t make your website visitors have to scroll and scroll just to learn how to get in touch with you.
Not Linking the Logo to the Home Page
It’s common knowledge that clicking on a website’s logo will take you to the home page. However, some businesses neglect to link their logo to their home page, making it more difficult for their website’s users to easily navigate to where they want to go.
Websites need to be accessible just like physical buildings do. Everyone who lands on your website should have an equal opportunity to use that website just like anyone else, regardless of their handicap. Therefore, your website should be designed in a way that anyone, regardless of their handicap, should be able to use it. There is quite a bit involved with designing a website to be handicap accessible. However, it involves making sure the fonts you use are large enough to be easily read. You should avoid using color as a single indicator of an action (for those who are color blind) and consider adding an accessibility button that has tools for handicapped persons to use so they can more easily navigate and use your website. Accessibility is the law; therefore, it’s worth your time to become familiar with this new law as it pertains to digital assets. You don’t want to be caught in violation of any of the new web accessibility laws.
Button Hover Colors with No Text to Button Color Contrast
Always make sure to test all your buttons for the proper color contrast upon hovering. Your buttons should have contrasting text and button colors when hovered. For example, you don’t want a button to turn white when hovered if you have white text, because then your visitors won’t be able to read it.
Not Setting External Links to Open In a New Tab
Always set any links leading to external websites so that they open in a new tab once they are clicked on. This will prevent your visitor from clicking away from your website and not being able to easily get back to where they were. By setting your links to open in a new tab, your visitors will be able to click on something while keeping your page open at the same time.
This will enable your visitors to do side-by-side comparisons and will make it easier for them to get back to where they left off on your website before they clicked the link. If you don’t do this, your visitors will generally click on the link which takes them away from the page on your website, then when they are done reading that page, they will click out of it never to return to your page. You don’t want that!
There are many more website design mistakes website owners make, but these are some of the more common ones many people miss.
Are you ready to turn your website into a well-oiled machine that engages your visitors and turns them into eager customers? If so, please contact CleverLight Media today. We offer everything from website development to managed hosting to digital marketing to content development, and more. Let us show you just how easy and cost-effective our services can be.