When was the last time your company’s website saw a little TLC? If it’s been more than a few years since your site was overhauled, then now may be the time for a redesign. Of course, website redesigns can be complex and costly—so you’ll want to know for sure that your own site can benefit from this type of work.
We’re breaking down a few of the most common signs of an outdated site. If any (or all) of these apply to your business website, it’s probably time to make some changes!
Lack of Mobile Optimization
Today, more than 50% of all web traffic comes from mobile devices such as smartphones and tablets. Unfortunately, if your website isn’t optimized to be viewed and used on mobile devices, you could be losing out on a large number of potential visitors. Meanwhile, a lack of mobile optimization can harm your page rankings, which can destroy your SEO efforts. As part of your redesign, be sure to focus on a responsive layout that will be usable not just on desktop devices, but on mobile ones as well.
Long Page-Loading Times
What’s your site’s average page-loading time? This is the amount of time it takes for a single one of your web pages to load on a desktop or mobile device. There are plenty of free tools online that allow you to test your page speeds, so start there. According to a 2019 Portent study, the ideal page-loading time for conversion rates is just 0.4 seconds. If your averages are higher than that, it’s probably time to redesign your site with fewer complex page elements.
Low Search Engine Rankings
If you have a search engine optimization (SEO) plan in place but nothing seems to be helping your low search engine rankings, it may yet again be time to consider a site redesign. That’s because poor site design (including issues like slow page-loading times and a lack of mobile optimization) can influence search engine algorithms to hinder your site’s rankings or even de-index your site altogether.
High Bounce Rates
A bounce rate refers to the percentage of visitors who come to your site and then leave after viewing just one page. The lower your bounce rate, the better. If your site’s bounce rate is more than about 55%, this is considered to be quite high. You may benefit from a website redesign that is focused on drawing visitors in, encouraging them to stay more, and improving their overall user experience.
Get Started With Your Redesign Today
These are just a few of the most telltale signs that it may be time to give your website a major overhaul. Not sure where to begin? Our team at Clever Light Media is here to help. With extensive experience in web design and development, we know what it takes to transform your website and optimize your digital branding. Get in touch with our team today to find out more about what we can do for you!