How to Write SEO-Friendly Content

Award-Winning Web Design Agency: Web Design, Content & Digital Marketing. Offices in Nashua NH, Dover NH, Portsmouth NH, Boston MA & Miami FL.

One of the best organic search engine optimization (SEO) strategies you can employ is that of regular content publication. From keeping your website’s blog up-to-date to refreshing your site content regularly, a little creative content creation can go a long way when it comes to your search engine results.

So, what are some must-know tips for creating SEO-friendly content? We’ve got you covered.


1. Incorporate Relevant Keywords

A little bit of careful keyword research can go a long way when it comes to your site’s SEO. Ideally, you should be naturally incorporating keywords and key phrases that your potential audience is most likely to be searching for. For example, if your business sells customized apparel in Philadelphia, then your content should target key phrases like “custom t-shirts Philadelphia” and “custom apparel PA.”

Be careful, though, not to “stuff” your content with so many keywords that it doesn’t read naturally; if you do this, you could actually be penalized by the search engines with a lower ranking (or even worse, by being de-indexed!).


2. Maintain Skim-Friendly Formatting

These days, most people prefer to get their information online by “skimming” whenever possible. They simply don’t have the time to sit down and read a 2,000-word blog post with lots of long paragraphs and rambling sentences.

As a result of this, search engine algorithms are now more favorable towards content that is short, to-the-point, and properly formatted for skimming. This means your content should include shorter paragraphs and be broken up with plenty of headings, bullet-point lists, and the like.


3. Know (And Write For) Your Audience!

It might sound like a no-brainer, but this is something that a lot of content writers struggle with. Creating and publishing content that is truly useful for your target audience will go a long way not just from an SEO perspective, but in terms of general accessibility as well.

Before writing new content, it can be helpful to narrow down your target audience by creating detailed buyer personas. You can also use your knowledge of your audience to come up with new ideas for blog posts, newsletter content, and more.


4. Explore a Unique Angle That Hasn’t Been Covered Before

When it comes to SEO, creativity is key. It’s not enough to simply publish new content regularly; in order to really reap the benefits of your efforts, your content needs to be totally unique. Taking a fresh angle on a topic that’s been covered many times in the past is a great way to make your content stand out and be more relatable/useful to your audience. This will also make it more likely to be shared online, which can further boost your SEO! It’s a win-win all around.


Creating SEO-friendly content is a skill that requires some time, patience, and practice. And of course, SEO algorithms are constantly changing, so staying on top of these changes is a must.

Feeling overwhelmed? CleverLight Media is here to help! Let us tackle your SEO content creation and take this stress off your plate!

About the author

Lindsey is a senior project manager and content strategist at CleverLight. She leads our clients through the web design, development, and content marketing processes with excellent communication and time management skills. Since joining the team in 2020, she has become an integral part of the day-to-day operations at CleverLight.

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