When you constantly hear statistics about digital devices and marketing, it can seem like print advertising has gone the way of the telephone booth or the VHS tape. For example, 95 percent of Americans between the ages of 18 and 49 own a smartphone and most take it with them everywhere they go. You cannot afford to ignore this fact as a digital marketer. At the same time, print ads still deserve a place in your marketing lineup.
Some Surprising Statistics About Print Advertising in 2021
According to a 2021 report on print advertising, they drive better brand recall and consumers trust them more to help inform purchasing decisions compared to digital ads. Another interesting fact about print ads is that they require 21 percent less cognitive effort to read and process. Here are some other important marketing statistics about print ads for you to consider:
- The number of young adults between 18 and 25 years old who read magazines is identical to the number who own smartphones at 25 percent.
- People spend considerably more time on printed information than they do digital information. The ratio is as high as four to one, with print consumers spending an average of 20 minutes reviewing a publication compared to five minutes for digital consumers.
- Among households with an income greater than $100,000, 70 percent subscribe to at least one newspaper.
- Approximately 80 percent of consumers complete an action after viewing a print advertisement compared to 45 percent of consumers who do the same after viewing a digital advertisement.
Perhaps the greatest insight about the state of print advertising in 2021 is that combining it with digital advertising increases the effectiveness of online campaigns by 400 percent.
CleverLight Media Offers Print Advertising and More
Whether your agency needs flyers, brochures, postcards, newspaper inserts, or another type of print advertisement, we can help. We invite you to check out a few examples of our print advertising and then contact us to discuss launching your next campaign. The first step is to schedule a discovery call with one of our marketing experts.