Email marketing should be a part of any growing organization’s overall digital marketing strategy. No matter what your budget may look like, email marketing boasts a huge return on investment (ROI) of up to $42 for every single dollar spent.
Unfortunately, your business may not be getting the most out of its email marketing plan if you’re making any of these all-too-common mistakes.
Neglecting the Subject Line
Did you know that a compelling subject line could increase your open rate up to 70%? If you’re not already focusing a lot of your time and effort on crafting compelling email subject lines, your email marketing campaign could be suffering.
Sticking to short and actionable subject lines can go a long way towards enticing your audience to make that click. Likewise, running A/B testing on your subject lines can help you determine what’s working versus what’s not working.
Missing a Strong Call-to-Action
Emails should always end with a strong and clear call-to-action. While crafting an email blast, take some time to figure out exactly what your end-goal is. Do you want to encourage readers to click on a link? To download a white paper? To sign up for a seminar?
No matter what your goal may be, the end of your email is the perfect location for a compelling call-to-action. Make it as easy as possible for your readers to carry out that action; never assume that they’ll go out of their way to find a link or search for a product.
Failing to Time Your Email Blasts
Believe it or not, the timing with which you send out your emails can majorly affect your open rates. In one study of four billion emails, it was found that the best time to send out an email (based on click-to-open rates) is around 10AM, 1PM, or 6PM towards the beginning of the week. You can take advantage of this information by using email automation software that sends emails out to target customers during these times (in their local time zones).
Lacking Personalization
Personalizing emails can increase your open rates and click-through rates, and there are plenty of ways to go about personalizing your message creatively. One of the easiest ways is to include the recipient’s name in the subject line. Some businesses have also found success with setting up automated behavioral trigger emails; for example, this may include sending out an email after three days if a customer has abandoned a shopping cart in your eCommerce store.
Ready to Take Your Email Marketing to New Heights?
Creating and carrying out a successful email marketing strategy isn’t always easy—especially when you don’t have much experience. If you’re feeling overwhelmed, our team at CleverLight Media is here to help. We have extensive experience helping companies like yours maximize their marketing budgets through the use of strategies that include SEO, social media marketing, email marketing, and more. Contact us today to find out more about what we can do for you!
