Digital Marketing by CleverLight
Powering Your Digital Brand
Acquire More Traffic. Convert More Leads.
At CleverLight, our digital marketing campaigns are designed to fit within your budget and meet your goals. After all, investing in your digital brand by utilizing services such as SEO, Search Engine Marketing, Social Marketing and Email Marketing are meant to grow your business. But, more often than not, small businesses fail to maximize the results from these efforts and even worse, fail to produce a healthy return on investment (ROI).
CleverLight takes a unique approach that not only takes away the mystery behind the curtain of other digital marketing companies, but provides real data that correlates to real results.
How are people getting to your site?
This is the simplest question which so many business owners find difficult to answer. Your website represents the face of your digital brand and, more than likely, is the first impression a potential customer has of your business and services. Before starting any digital marketing campaign, be sure to have a baseline of data that answers this question. Otherwise, you wont know if your digital marketing agency is actually making any improvements on acquiring more traffic.
Typically, potential customers will find your site by:
- Local SEO
- SEM Marketing
- Email Marketing
- Social Marketing
- Print Marketing
- Referral Marketing
What are they doing when they get there?
Getting to know your visitors behavior is crucial in converting them into a lead.
Google Analytics will certainly tell you your top pages, average time on page, bounce rates and even behavioral flow. But this is just raw data. CleverLight employs specialized analytics that not only tell you what they are doing, but visually show you. Reading data is mundane and best left up to Internet marketers. But watching visitors on your website, in real time or via recordings, as they browse through your website, move from page to page, read your content, and click on call to actions is the best way to gauge the user experience of your website. Combine that with our heatmapping technology and you’ll see which of your websites call to actions are really hot, and which are not.
Want to see it in action? Take a look at our heatmap.
What do you want them to do?
Finally, an easy to answer question. Obviously, you want them to become a customer. You aren’t putting all this effort into digital marketing simply to educate people. You’re making an investment and you want a return on your investment.
Typically, business owners want website visitors to:
- Call them
- Contact via a form
- Purchase their products
- Come into their location
- Schedule an appointment
These are called Conversions and when we measure them, we call them Conversion Rates. Do you know the conversion rate of your website visitors that lead to phone calls, contact forms and product purchases? What about your conversion rates by traffic source?
If you’re going to invest in digital marketing, you’ll need to know which of your investments are providing a return on investment, which are breaking even and, more importantly, which are losing money.
How do we do it?
- Web Design
- CRM Integration
- Online Scheduling
- Conversion Optimization
- Call Recording
How are you marketing them afterwards?
Your next best customer is very likely to come from your last best customer. People talk and if you provide a great product or service, your customers can be the greatest referral source your business has ever seen. But, like the saying goes, “out of sight, out of mind.”
Staying in touch with your customers is the key to growing your business. Strike while the iron is hot and ask for referrals and reviews while they are still happy with how you helped them. It sounds so simple but, for many businesses, this is the hardest thing for them to do. When was the last time you bought something without reading a review?
How do we do it?
- Social Media
- Review Campaigns
- Newsletter Campaigns
- Remarketing Campaigns
- Referral Campaigns
- Print Marketing
Every company should put effort into their digital brand. Every referral, lead and new opportunity will locate you online. This might be to get your phone number, seek out your services or even to validate that you are a reputable company.
If your digital brand is so important, shouldn’t you put your best foot forward? CleverLight has you covered with our Digital Marketing Programs.
Schedule a time to talk that’s convenient for you.
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