Google Business Profile: Best Practices for Business Owners

Google Business Profile: Best Practices for Business Owners

Previously known as Google My Business, Google Business Profile is a tool businesses can use to spread local brand awareness, generate leads, and elevate their online presence. If your business is looking for a way to boost SEO and local search results, having a Google Business Profile is a great starting point.

Of course, simply having a profile isn’t enough; there are some best practices you’ll want to follow after signing up to maximize your success on the platform.

1. Get Verified

Start by completing the verification process for your Google Business Profile. This is a step that Google takes seriously, as having to verify your business location and other information helps to avoid fraud and provides consumers with the most accurate information. In most cases, you’ll need to verify your business by phone/text, email, postcard, or even a live video call. Less commonly, instant verification options may be available.

Regardless, your profile won’t be indexed and listed until you’ve completed this step—so make it a priority.

2. Add Plenty of Details

Next, add as much detail as possible to your Google Business Profile. This will mean going through every available section and filling it out to the extent that you can. This will mean adding such information as your address/location, phone number, business hours, and business categories. You can also provide a description of your services/products offered, along with other details about your business location (such as available on-site parking).

More information is better here, as it will tell prospective customers as much as possible about your business while potentially boosting your search ranking as well.

Be sure to review the information on your Google Business Profile regularly and update it as needed. If your business hours will be changing around the holidays, for example, this is something your potential customers will need to know.

3. Ask for Reviews

Reviews are another major part of the equation when it comes to your Google Business Profile ranking. Businesses with lots of positive reviews are more likely to show up in searches than businesses with very few reviews. To boost your ranking, you might consider reaching out to some of your past/current customers and asking them to leave you a positive review on your Google Business Profile.

4. Upload Photos

Finally, take time to upload photos of your business on your Google Business Profile. This can include pictures of the building itself, as well as photos of your company in action. Photos are a great way to flesh out your profile while providing potential customers with some additional context.

Need More Marketing Help?

Setting up a successful Google Business Profile can be a great way to expand your local reach and bring in new customers. Still, if you’re feeling overwhelmed with your online marketing, it may be worth seeking some additional help. At CleverLight Media, we handle your digital marketing so you don’t have to. Reach out today to learn more about our team and the services we offer.

About the author

Lindsey is a senior project manager and content strategist at CleverLight. She leads our clients through the web design, development, and content marketing processes with excellent communication and time management skills. Since joining the team in 2020, she has become an integral part of the day-to-day operations at CleverLight.

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