Welcome to CleverLight

We all have to start somewhere. On June 1, 2014, CleverLight Media opened its doors to the public. As we had taken over the clients from Discovery Communications, this day was as busy as any other day. But a new found energy was in the air and the team was ready to engage the day. The transition was as smooth as anyone could expect but, there was a lot of work to be done.

First things first, ensure that all clients are receiving the very best work from our design team. That all projects were under control and nothing slipped through the cracks. We called June our transition month, but really this lasted a little longer than expected. We tightened up our processes, removing those things that caused delays and client frustrations. We changed our project management software so that we could more accurately handle large scale design projects. We upgraded our billing platform and worked hard to finish the jobs Discovery was unable to complete. Once we had everything under control, it was time to move to the next step in bringing CleverLight Media to life.

Creating the logo for CleverLight Media was no easy task. You would think as a digital design agency that specializes in web and print design, creating a logo would be an easy task. We do, after all, have the best designers in the region. But everyone was too close to CleverLight. It was too personal for them. And all of us were blinded by this deep sense and therefore unable to see clearly when it came to CleverLight. Finally, our logo came to life and everything started falling into place.

Next, the website needed to be designed. Luckily, this was easier than our logo. With our web design in place, off to development we went. Again, you would think that this would be the easy part. But, the truth is, it is the most difficult part. Even today, I find myself nitpicking over every little detail. Constantly testing the website in large scale desktops, regular desktops, tablets and smartphones. Slowly but surely, the website is getting completed. We do have a lot of clients that need our services, so we have to balance our time accordingly.

Finally, it’s time to move. The temporary offices we are using do not suit the type of work we perform, the type of clients we attract or the atmosphere that is CleverLight. After a long search, we have found our new home. Starting on Nov 1, 2014, you can find us at 30 Temple St, Suite 401, Nashua, NH.

About the author

Bill is one of the founding partners at CleverLight. His background in web design, web development, user experience and digital marketing gives him a unique insight to each client project.

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