What Makes a Great Website Homepage?

What Makes a Great Website Homepage?

You spend a great deal of time, energy, and resources making your business the very best that it can be. But if your website doesn’t reflect this commitment to excellence, people may never know just how much you have to offer.

This is why quality website design is so incredibly important. When it comes to attracting customers and driving conversions, you must remember that your company website isn’t only your official consumer interface on the internet but the primary public face of your business overall.

Key Principles of Effective Homepage Design

Your website’s homepage is the first result to appear when someone searches for your company online using a search engine like Google. In light of the oversized role that your company website plays in terms of consumer outreach, your homepage should reflect the spirit and values of your company precisely.

If you’ve already carefully established your brand image, you likely have an expertly designed company logo as well as other key branding components that range from slogans to color schemes. As the entryway to your company’s online communication hub, your website homepage should make wise use of all these branding components. If your company brand isn’t well established, relevant, or reflected through effective and comprehensive design, a leading digital marketing agency such as CleverLight Media can handle all the necessary details.

Other key principles to keep in mind when designing a good company website include ensuring that all homepage elements are extremely “clickable” and promote easy and intuitive navigation to other highly pertinent website pages. Expert website designers will also take care to present homepage text in typography that is both engaging and easy to read.

Essential Elements That Every Company Website Should Have

Experienced marketing educator and Hubspot contributor Lindsay Kolowich Cox has identified “12 Critical Elements Every Website Homepage Must Have.” Stressing that “you never get a second chance to make a first impression,” this highly informative and innovative article breaks down the most important components that appear on an effective homepage.

First and foremost, your homepage should lead off with a highly compelling headline that clearly and simply tells visitors exactly what your company has to offer. While this headline must communicate this essential information to each visitor within three seconds, your subsequent sub-headline can provide a brief explanation of that information with a few essential details. Website designers should also position one to three chief calls-to-action (CTAs) on the upper half of your homepage screen. Content creators should design these CTAs to drive sales conversions by leading customers further into the inbound consumer pipeline.

Other essential elements of a good website homepage include supporting visual images, clearly outlined benefits, and special content offers. It is also wise to include positive customer reviews and other forms of social proof on your company’s homepage.

Get Started

If you are interested in learning more about high-quality website design, contact the skilled and knowledgeable team at CleverLight Media today. We are eager to show you what our team of creative and strategic digital marketing specialists can do for your company website.

About the author

Lindsey is a senior project manager and content strategist at CleverLight. She leads our clients through the web design, development, and content marketing processes with excellent communication and time management skills. Since joining the team in 2020, she has become an integral part of the day-to-day operations at CleverLight.

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