What Is Conversion Rate Optimization & Why Do You Need It?

What Is Conversion Rate Optimization & Why Do You Need It?

Conversion rate optimization (CRO) is more than just a marketing buzzword. It’s a solid and essential part of your marketing strategy that can help you increase the number of leads and conversions on your website and improve the ROI of your marketing campaigns. Here’s what to know about CRO, why you need it, how to get started, and what we can do to help.

CRO Basics

Conversion rate optimization is the process of increasing the percentage of visitors to a website who take a desired action. The desired action could be anything from making a purchase or signing up for a newsletter to downloading a white paper. The process works by analyzing the behavior of website visitors and understanding what factors influence their decisions and then making changes to increase the likelihood that visitors will take the desired action.

Why You Need It

In today’s competitive marketplace, businesses need to do everything they can to stand out from the crowd and offer more value to customers. Conversion rate optimization can help you achieve this by making your website more user-friendly and effective at achieving your business goals. In turn, this drives increased sales and ROI.

Benefits of CRO

A higher conversion rate means you can offer more value to your customers. This increased value can lead to improved brand affinity since customers are more likely to remember a brand that provides them with a great experience. In turn, this can lead to repeat business and referrals from satisfied customers. This process continues as you test and tweak the different elements of your website to match the desired user experience.

Steps For Creating a CRO Marketing Strategy

Creating a CRO marketing strategy starts with identifying the key performance indicators (KPIs) that you want to track. The most important ones will be specific to your business goals, but some common KPIs to consider analyzing include website traffic, conversion rate, bounce rate, time on site, and goal completions.

Then, you can start collecting data about user behavior using web analytics tools like Google Analytics, heat mapping tools, A/B testing tools, and survey tools. Compare your results to your current marketing strategies and identify what should be changed to improve UX and conversions. You can tailor and test different tactics and see what works best for your business since not all tactics will work for every business. Don’t be afraid to experiment with various options.

Get More Conversions With CleverLight Media

CRO is a great way to strategically increase the percentage of visitors to a website who take action and become customers or subscribers. By offering more value to customers and growing brand affinity, CRO can generate more revenue for your business. You can also save on advertising expenses by using proven data to inform your marketing strategy, versus “guessing” how users want to navigate your site and other public platforms.

For more conversion strategies and digital marketing tips, contact CleverLight Media today.

About the author

Lindsey is a senior project manager and content strategist at CleverLight. She leads our clients through the web design, development, and content marketing processes with excellent communication and time management skills. Since joining the team in 2020, she has become an integral part of the day-to-day operations at CleverLight.

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