Your small business needs an online presence—and any strong online presence begins with a great website. Not sure where to begin when it comes to creating a functional and eye-catching website for your small business? WordPress is an option worth considering.
WordPress is a free, open-source platform that makes it easy to build, edit, and grow any website with very little experience needed. There are plenty of reasons why so many small businesses rely on WordPress for their websites; let’s take a look at a few of the most compelling.
1. User-Friendliness
If you’ve never built a website before, WordPress is probably one of the easiest platforms to use. Its design is super intuitive and user-friendly—so you don’t need to have extensive website design or development experience to get started.
There are also plenty of free themes, templates, and plug-ins that you can install to customize your website with absolutely no coding experience. It really doesn’t get any easier than that!
2. Great for SEO
Your search engine rankings matter—especially when it comes to spreading awareness of your business and building your customer base. One of the best ways to boost your search engine rankings is to focus on search engine optimization (SEO) strategies.
Fortunately, WordPress takes care of some of this for you; by their very nature, WordPress sites are designed to be search-engine friendly. Meanwhile, there are plenty of free plug-ins that can help you boost your SEO with very little effort.
3. Responsive Design
These days, having a website with a mobile-friendly (responsive) design is a must. Not only is a responsive design important for SEO purposes—but more people are browsing the web on mobile devices today than ever before.
WordPress makes it easy to design a website that is just as user-friendly and intuitive to navigate on a smartphone as it is on a desktop computer. You can also access the WordPress dashboard from any computer or smart device, making it easy to make changes to your site on-the-go!
4. Excellent Security
From a security standpoint, there’s a lot to love about WordPress. This platform releases regular security updates and patches—so as long as you’re taking the time to install them, you can feel pretty good about your site’s overall security. Of course, you should still take some common-sense security precautions that include:
- backing up your data
- using a strong password (and changing it regularly)
- only logging in to your WordPress account on a secure network
- using a reliable and secure web hosting service
Is a WordPress Website Right For Your Business?
For many small businesses, a WordPress website is the most cost-effective and practical option. Still, even with an easy-to-use platform like WordPress, you might find that you could use some expert guidance along the way.
Our team at CleverLight Media is here to help with any aspect of your small business website, ranging from design and development services to SEO, marketing, and so much more. Contact us today to get started!
