How to Promote Your New Website

How to Promote Your New Website

Now that you have your brand new website, don’t you want the world to know all about it? Website promotion is the next step in ensuring that all the hard work you and your website design company put into the site gets noticed online. The good news is that promoting your new website isn’t too difficult. In fact, it can be downright fun! Here are a few tips to get started.

Spread the Word

Don’t just let your website sit there waiting for the world to pass by. Just as if you opened a new brick and mortar store, you should announce that you have “arrived.” Use every avenue available to you to spread the word that you have a new website. Post on your social media platforms, mention it in online forums related to your industry, and talk about it with your friends, family, and colleagues. Remember that traffic factors in generating higher search results, so even if people visit your new website out of curiosity, it’s a boost for you.

Give Guest Blogging a Try

As a guest blogger, you can get your website noticed simply by contributing content to another site on a guest basis. Make sure that in your deal, you get a byline. You should also bargain for a link back to your website in return for the content you provide. Being a guest blogger also gives you the benefit of coming across as an expert in your field, which in turn may make it more likely that readers of your guest blog post will click on that link and visit your new website.

Offer a Grand Opening Promotion

Even in today’s sophisticated technological society, people love free stuff. Consider having a grand opening promotion event, with giveaways or deep discounts on your products or services. Have your website design company do the necessary promotional work on the landing page of the website so that new site visitors will get excited about the grand opening “event.” Consider taking out ads on social media or even Google ads that announce the promotion.

Submit to Online Directories

Your digital marketing company has done the work of ensuring that your site has great SEO; now it’s your turn to submit your new website to online directories such as Yelp, YellowPages, and more. Also, be sure to claim your business on Google My Business so that your website site URL appears along with your hours, contact email and telephone, and other pertinent information.

Add the URL to Your Signature

No doubt you send out plenty of emails from your business account. Add your new website’s URL to your signature line, and make sure it’s a clickable link. You can’t be sure that all your email recipients will get the HTML version, but for those who do, they’ll be able to get directly to your website’s homepage from your email.

You’ve already done the hard work of hiring your website design company. Now it’s time to reap the benefits by shouting from the rooftops that you have a beautiful new website. Use these tips to ensure your site gets the attention it deserves!

Reach Out

If you’re ready for a new website but aren’t sure where to start, CleverLight Media can help. Contact us today!


About the author

Lindsey is a senior project manager and content strategist at CleverLight. She leads our clients through the web design, development, and content marketing processes with excellent communication and time management skills. Since joining the team in 2020, she has become an integral part of the day-to-day operations at CleverLight.

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