No matter what kind of business you run, competition for customers has never been fiercer. However, you can help put your site above the rest by using a more innovative marketing plan that better engages potential customers. One proven way of doing this is with video.
According to a survey published on wyzowl.com, marketers who used videos saw an 87 percent increase in website traffic and made 81 percent more sales. Would you like to see similar results by supercharging your sales with embedded videos?
What Does Embedding a Video Mean?
Embedding is a simple method of inserting a video player and playing content directly from a third-party website like YouTube, Vimeo, and TikTok. Embedding videos on your site is an excellent alternative to self-hosting because it eliminates many common issues and offers a range of other benefits.
The Advantages of Embedding Video?
A few years ago, internet marketing experts would recommend their clients stay away from embedded videos; but that is not the case now. These days, every kind of site, from large corporations to small blogs, loves to use embedded videos.
Embedded videos offer:
Simple copy and paste implementation
Insert any video by copying iFrame HTML code generated by a third-party platform and pasting it wherever you want it to appear. Getting the video on your site is quick and easy. You don’t even have to be a technical whiz to do it.
Maintain faster load times and get rid of all those storage-stealing video files.
Since embedded videos are hosted by and delivered through third-party servers, you never have to worry about massive video files hogging your site’s storage cap or slowing down the performance of the rest of your site.
Hands-free and stress-free video player updating.
Big-name brands like YouTube, Vimeo, and TikTok will always stay up-to-date when it comes to maintaining their video players. After embedding a video on your site, you’re done. You will never have to worry about losing sales because of an incompatible video player or placing your site at risk because of an out-of-date plug-in.
Even if you have a dedicated IT department and are not concerned about updates or videos robbing your site of resources, there is still one very good reason to opt for embedded videos over hosting your own videos, SERP!
Search engine optimization and your search engine ranking should always be at the forefront of your mind whenever you make design decisions for your website. Video platforms give you access to easy-to-use and effective SEO tools, so be sure to use them! And if you use YouTube as the platform for your embedded videos, it doesn’t hurt that the video platform’s parent company is Google, the world’s largest search engine.
Everyone can use a little help to create the most effective marketing website for their company. At CleverLight Media, we are experts in website design and development. If you are unhappy with the performance or appearance of your current website, we are here to help you reimagine your online presence. Contact us today!