Recent statistics show that, by the year 2025, 75% of the world’s population will access the internet solely via smartphone. This means that, in just a few years, businesses that don’t have a site that is compatible with mobile devices won’t be able to reach the vast majority of potential customers in their target audience.
Thankfully, creating a mobile-friendly site isn’t as hard as it may initially seem. Here are some tips to get you started on the right track.
What is a Mobile-Friendly Website?
A truly mobile-friendly website will load in a second or two, as a smartphone internet connection is typically slower than a Wi-Fi connection in one’s home or office. The menu will be easy to see, read, and click on, so users don’t inadvertently click on the wrong buttons. The text will scale, so it can be read with ease. The call-to-action button will be visible, so users can see what your business does or offers at a glance.
How to Design a Mobile-Friendly Website
Make sure your chosen site theme is responsive.
This means it can adapt to any screen size. Most content management systems and website builders have taken measures to ensure their offerings are mobile-friendly, but an older website may need a new template in order to be compatible with mobile devices. Custom websites should include a full responsive review and utilize CSS to ensure your design looks good across devices of different sizes.
Choose a simple design.
A cluttered site won’t appeal to any of your potential customers, but it will look even worse on a mobile device than it does on a laptop computer screen. Get rid of unnecessary images or graphics and shrink the file size of any images or graphics you need to keep on the page. Large files cause loading delays, and more than half of mobile phone users will abandon a site that takes longer than three seconds to load.
Break up large blocks of text.
People need to see what you offer at a glance. Use one or two-sentence paragraphs, and bold headers in a large font to grab attention.
Simplify your forms and menu.
Only include what absolutely needs to be included. Many smartphone users don’t have a long attention span. They may only be glancing at your site while waiting for a friend or while traveling on the metro. Make it easy for people to see what you offer, fill in a form, or even make a purchase before they have to put their device away.
A mobile-friendly site is an invaluable asset that will enable your business to generate sales long-term. If you aren’t sure your site is easy to use on a smartphone, consider the pointers outlined above and make any needed improvements and changes. Alternatively, you may want to hire an expert to ensure your site is fully optimized for mobile use. At CleverLight Media, we specialize in web design and development. Our team of experts offers personalized services to help business owners create the perfect website in any industry. Contact us today to learn more.