Choosing Colors for Your Business Website

Whether you’re designing a new business website from the ground up or are looking to revamp your existing website, there’s no overstating the importance of your website color scheme. Unless you’re a web designer, however, knowing how to select and incorporate the right colors on your site can be challenging. Fortunately, there are a handful of tips you can keep in mind to achieve a visually appealing and colorful website design.

1. Understand (And Use) Color Theory

Start with at least a basic understanding of color theory and how it can be applied to web design. Specifically, color theory refers to the idea that certain colors elicit specific emotional responses when viewed. For example, warmer colors like oranges and yellows can be used to elicit feelings of energy, happiness, and enthusiasm. Meanwhile, cooler colors like blue and purple may evoke more relaxing and calming responses.

By knowing which colors and evoke the emotions you want to bring out in your website visitors, you can use color theory to your advantage.

2. Stick to a Few Key Colors

As tempting as it may be to incorporate a wide range of colors in your website design, it’s usually best to keep things simple. Too much color can become distracting and take away from your site’s overall usability. Likewise, the use of too many different colors can overwhelm your visitors and prevent your message from being effectively communicated. Instead, try to select one main color to use throughout your site, along with one or two complementary colors for the best results.

3. Use Contrast to Your Advantage

A little bit of contrast can go a long way when it comes to highlighting certain areas of your website or communicating a specific message. One of the most effective ways to use contrasting colors on a business website is in your call-to-action, which should be included on most pages. By using a color that stands out from the rest of the page, you can highlight your “contact us” or similar call-to-action link or button. This will draw visitors’ attention to it and make them more likely to take action.

4. Integrate Your Existing Brand Colors

If you already have a business logo with a set color scheme or if you have brick-and-mortar stores with an existing color scheme, it’s best to incorporate these colors into your business website. These colors will be familiar to your visitors, after all, and will help to improve your overall brand recognition. If you decide to go with a drastically different color scheme on your site, then you probably need to update your logo and/or brick-and-mortar design scheme accordingly for consistency’s sake.

Consult With a Web Designer Today!

A little research and planning go a long way when it comes to successfully integrating color into your new website design. Looking for a professional touch? Our team at CleverLight Media is here to help. With web design services and more, we have the expertise needed to craft a stunning website for your business! Contact us today to learn more.

About the author

Lindsey is a senior project manager and content strategist at CleverLight. She leads our clients through the web design, development, and content marketing processes with excellent communication and time management skills. Since joining the team in 2020, she has become an integral part of the day-to-day operations at CleverLight.

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