Using Contests and Giveaways to Increase Social Media Engagement

Award-Winning Web Design Agency: Web Design, Content & Digital Marketing. Offices in Nashua NH, Dover NH, Portsmouth NH, Boston MA & Miami FL.

There’s no overstating the importance of having a strong special media presence, especially when you’re trying to grow your brand and its following. No matter what industry you find yourself in, social media is the key to engaging with your target customers while spreading the word about your brand in the process.

The possibilities for marketing your brand on social media are nearly endless, too. One of the best and most clever ways you can use social media to your advantage is through the use of contests and/or giveaways.

Benefits of Social Media Contests and Giveaways

By hosting special contests and giveaways on your social media page, you can generate excitement about your brand and get people talking about it. Many social media contests even encourage participants to “like” and “share” your brand’s page or post, which is a great way to spread awareness of your business to a wider audience and gain potential new followers in the process.

And of course, social media contests and giveaways are fun for everybody involved! Your team can have a blast setting up and carrying out the contest, whereas your participants will enjoy interacting with your brand and having the opportunity to win something special. Finally, these contests are generally inexpensive to host; you don’t have to do a huge giveaway to have a successful contest; even giving away a small discount on your goods and/or services can go a long way.

How to Implement Contests and Giveaways on Social Media

Not sure where to begin when it comes to hosting a contest on social media? Start by deciding on the contest or giveaway platform that’s right for your brand. There are seemingly endless options to consider, and you’re really only limited by your imagination. Some popular social media contest ideas to think about include:

  • asking participants to caption a photo
  • doing a random drawing/giveaway for those who “like” and “share” your post
  • asking participants to submit a photo or video of them using your product

Once you have a better idea of the type of contest you’d like to hold, you’ll also need to decide exactly what the prize will be. This could be anything from a free product and/or service to a simple discount on something your brand offers. Again, however, you can get creative here. You might consider, for example, offering the winner of your contest a free tour of your facilities or something else fun, different, and exciting.

Looking for Further Assistance? CleverLight Media Can Help!

Holding social media contests and giveaways can be a fun and exciting way to spread awareness of your brand and gain new followers in the process. Still, if you’re feeling overwhelmed at the prospect of holding a social media contest or simply don’t have the time to organize one, it may be time to consult with a professional. At CleverLight Media, we offer a wide range of digital marketing services—including social media marketing. Reach out to our team today to get started!

About the author

Lindsey is a senior project manager and content strategist at CleverLight. She leads our clients through the web design, development, and content marketing processes with excellent communication and time management skills. Since joining the team in 2020, she has become an integral part of the day-to-day operations at CleverLight.

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