In 2019, there will be 2.77 billion social media users worldwide. That’s more than ⅓ of the world’s population.
If your business is not active on social media—and not connecting with your audience in a meaningful way—you’re missing out. At CleverLight, we work with businesses of all shapes and sizes on social media marketing strategies.
Check out these four easy ways to turn your Facebook likes into cash in your pocket:
Post interesting and diverse content
Attention spans are shrinking. Your followers are scrolling on their mobile phones. What are you doing to stand out? Try to vary what you post—videos, photos, links, text—and avoid the urge to make each piece of content a sales pitch. You want to be telling a rolling story about your company, your brand, and your products. Your posts should be authentic, have a purpose, and be interesting enough for users to come back to your page.
Post regularly (but not too regularly)
There’s a line between letting your page go dormant and over saturating your followers with too many posts, but that line is where you need to be. Take a few minutes each week, each month, or each quarter to map out an editorial calendar which will allow you to plan what content you’re sharing and when you’re sharing it. Just as importantly, be sure to review the analytics of your posts when your week, month, or quarter ends to see what’s working and what’s not so you can adjust accordingly.
Engage with your followers
If someone comments on one of your posts, reply to them (even if it’s a criticism)! When a user mentions you in a comment or on their own page, reply again. Invite people to like your page after they begin to interact with your posts. This type of organic activity will help grow your presence on social media presence and encourage others to interact and engage with you.
Share success stories
It’s okay to brag about yourself. When someone leaves you a positive review on Facebook, Google, or elsewhere, share it far and wide. More often than not, consumers look at reviews before making a purchase decision. If your customers are happy with your business or products, let the world know!