As a small business owner, you have certainly faced your share of challenges over the past year and a half. Maybe you had to close your doors temporarily due to the coronavirus pandemic, reduce staff, or cut back on products or services. Now that the business world is gradually returning to normal, you may wonder about the most effective ways to market your small business. In this blog, we cover three proven strategies to attract new customers in 2021 and beyond.
Create or Revamp a Content Marketing Strategy
With the number of online resources available to them these days, people often get far into the sales funnel before contacting a company for the first time. You can help to nourish these leads by providing relevant and helpful content in a variety of formats.
For example, you might consider publishing a weekly blog answering common questions customers have. The topic should not necessarily revolve around your company’s products or services but rather provide information and a soft nudge to contact your small business for more information.
Another idea is to produce how-to videos or offer free eBooks or white papers to website visitors. The more helpful your company can be to potential customers, the more likely they are to develop trust and follow through with a purchase when they are ready. Don’t forget to optimize your company’s content for search engines to gain as much organic traffic as possible.
Sign Up for Google My Business
Google My Business is a powerful marketing tool for small local companies. Not only do you get a free listing with GMB, but your listing appears in the top half of local search results as well. You may need to invest additional funds into search engine optimization (SEO), pay-per-click, and other campaigns, but it will be worth it to get your business into the top three of local listings. Holding the first, second, or third position is bound to bring your company a significant amount of new traffic.
GMB connects with other Google services such as Analytics, Reviews, Insights, and Maps. This is a low-effort and low-cost way to maximize website visitors and converting customers. All you need to do is establish your company’s profile and spend a bit of time optimizing it.
Establish Social Media Profiles
The key to finding new leads online is to meet people where they spend the most time. For most businesses marketing for new leads, that means setting up accounts on as many social media platforms as possible.
Like content marketing, the goal of business social media accounts is more about connecting with current and potential customers and less about making a sale. To accomplish this, be sure to publish relevant content regularly and interact with people who respond to it. People appreciate having their comments acknowledged and should form a favorable impression of your small business. You also want to state the benefits of following your company on social media, such as special coupons and early access to breaking information.
Is your small business ready for post-pandemic marketing? CleverLight Media is here to help. Please complete this quote request form, and we will contact you shortly.
