Your company’s social media page is one of its strongest potential assets—when it’s being used to its full potential, that is. One of the greatest challenges many business owners face when it comes to maintaining their social media pages is keeping their audiences engaged.
Looking for ways to drive engagement and gain new followers in the process? We’ve got some tried-and-true tips to share with you!
1. Hold a Special Contest
Social media followers love contests, and they don’t have to cost your business a lot of money or be too complicated to pull off. Consider, for example, holding a giveaway contest where you draw one lucky name for a free (or discounted) product or service. You might even require your followers to “share” your social media post or sign up for your email list in order to be eligible for entry, as this can be a great way to gain some new leads in the process!
2. Respond to Comments Regularly
One of the simplest ways to keep users engaged on your brand’s social media page doesn’t even involve holding special contests or giveaways. In reality, simply taking the time to read and respond to comments and messages on your social media account can make all the difference.
By responding to comments publicly, you demonstrate to your audience that your brand is invested in its followers. This, in turn, can encourage more dialogue and help to build awareness and loyalty to your brand at the same time. And of course, you can learn a lot from your audience by simply having a conversation with them!
3. Create and Post Engaging Content
These days, content is king—and this remains true on social media. Hopefully, your brand already has a sound content-creation strategy in place. From there, however, it’s important to regularly share and promote your content on social media.
The more unique and useful your content is, the more likely it is that your audience will engage with it by commenting and even sharing it on their own pages. This, in turn, spreads awareness of your brand and will probably gain you some new followers as an added bonus.
4. Work With a Social Media Marketing Professional
Let’s face it; keeping your audience engaged on your social media page is time-consuming. This is exactly why many companies end up hiring their own social media marketing professionals to manage their social media pages on a full-time basis.
If you’re looking to maximize engagement on your brand’s social media platforms, then working with a dedicated social media marketing team may be your best bet. In doing so, you can also free up some of your own valuable time and resources to focus on other important aspects of running your business.
At CleverLight Media, social media marketing is just one of the many services we offer to help your brand reach its full potential. Find out more about what we can do for you by reaching out to our team today!