Newsletters are a great tool for promoting customer engagement and keeping your company relevant. A newsletter can also help you increase conversions, which can help you boost profits and find success in your business.
Not all newsletters are as good at increasing conversions and keeping the attention of their audience. The most successful company newsletters employ smart strategies to make their newsletter a high-value publication for their readers. Below, we’ve listed several methods you can use to increase readership and engagement with your company newsletter.
Use Attention-Grabbing Subjects & Headlines
The first thing your audience will see is the subject line of the email. Once they open your email newsletter, they will likely skim the headline of each section. Keep your headlines short and easy to read. Know the headline before you start writing each section of the email to ensure that the content and its headline will match.
Highlight Recent Developments
Keep your readers up to date on information about your company. Giving your readers the inside scoop about your business will help readers feel like they’re a part of the action.
Write a blog article when your company launches a new product or service, opens a new location, or achieves a milestone. If your company is small and personal, let your readership know when a new employee joins your company’s service. Share information about the development of the new product or the reason that the new location was selected. Then, include a short teaser with a link to your article in your email newsletter.
Feature Surveys, Polls, and Feedback
Surveys and polls give your customers an opportunity to provide feedback and help them stay engaged. If you run polls and surveys, publish the results in your newsletter to show your clients that you’re paying attention.
Customers like to see how their opinions align with others and also like to know when a company will change its business practices to align with the needs of its customers. Publishing polls shows that you’re engaged and likely to make decisions that align with the needs of your clients.
Promote Event Information
Use your email newsletter to promote upcoming events so that existing and potential customers can come and engage with you in person. When an event is over, alert your customers that the event took place by publishing information about the event in your newsletter.
Customers who didn’t know that the event was taking place when it occurred may still benefit from finding out about the event after, since they may decide to go to similar company events in the future. Noteworthy events include:
- Fundraising events
- Sales events
- Events that are exclusive to loyal members
- Educational events
- Tradeshow events
Include Call to Actions
Include a call to action with every section of your email newsletter. The call to action may be a recommendation that customers use your services in the future or something as simple as a recommendation that your client click on the links provided. Make the call to action short but powerful, with a brief explanation as to why the reader should do what you’re requesting.
Following these tips, your email newsletter can become a powerful tool for increasing sales.
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