If you haven’t started working on your holiday digital marketing campaigns just yet, clear some space on your desk and grab a pen because it’s time to get to work. It’s never really too early to start working on holiday marketing efforts because great SEO takes time. With that said, there are still plenty of things you can do to bolster your brand for the upcoming holiday season.
1. Prepare for a Digital Shopping Rush
It’s no secret that this is going to be an unusual holiday season filled with lots of e-commerce transactions and possible shipping delays. Make sure your website is e-commerce-ready and emphasize the importance of shopping early to ensure shoppers’ purchases arrive on time. Be sure to clearly communicate shipping cut-off dates so your customers can plan their purchases accordingly.
Your site should be easy to navigate so visitors can quickly find the products or services they’re looking for. If you create landing pages to accompany your online advertisements (which we highly suggest), make sure they offer exactly what you advertised and nothing less. When people are sent to landing pages that don’t offer what was promised, they’ll become frustrated and may never consider your brand again.
2. Leverage Your Email Lists
Let’s back up a little first. You should have email lists compiled and segmented so you can properly target various customer groups with your email content. If you’re not doing this currently, this is an imperative step and should be on the top of your priority list.
Now, if you have your email lists ready to go, leverage them. Consumers are going to be bombarded by online advertisements this year. With everyone stuck at home and more people online than ever before, it might be tough to stand out against ever-increasing competition when it comes to display-ads and other pay-per-click (PPC) methods. Email marketing, on the other hand, allows you to personalize your messages and come right into your audience’s inboxes.
If they’ve subscribed to your brand’s emails, they’ve likely already had positive experiences with and built a certain level of trust. By leveraging these relationships, you’re more likely to get these shoppers’ attention this holiday season.
3. Highlight Gift-able Items in Your Ads
People are always looking for assistance with gift-buying. The easier you can make it, the more eyes your brand will attract. Use your online advertising space to tout products that are meant to be gifted. Analyze your inventory and create gift guides that visitors can utilize to quickly spark ideas when they’re shopping for friends and family. Harness existing data to determine what your top sellers were this time last year and what’s been popular throughout the current year. Research trends to see what kind of up-and-coming products will be popular soon and showcase anything relevant in your ads and web pages.
When it comes to holiday digital marketing, the experts at CleverLight Media are ready to be an extension of your team. From local SEO efforts to social marketing and so much more, we’re here to help you make the most of your holiday marketing campaigns. Reach out to us to get a quote today!