Case Study: Website Express Refresh

Unique Companies require Custom Solutions.

Sherman Consulting Services

Paul Sherman of Sherman Consulting Services (SCS) is a valued repeat client of CleverLight, returning to us for a Website Express Refresh to modernize his company’s digital presence. Having originally partnered with CleverLight to design the SCS website in early 2023, Paul sought to build upon the strong foundation we established. The refresh ensured the site continued to reflect the evolving SCS brand and provided an updated, engaging experience for its frequent visitors.

The Challenges

Sherman Consulting Services (SCS) sought to revamp its website to:

  • Reflect recent branding updates and modernize the design.
  • Engage repeat visitors with a fresh, interactive experience while maintaining ease of access to critical tools like client logins and support resources.
  • Introduce a new Managed Detection & Response (MDR) product and update service offerings.
  • Refresh imagery, the color palette, and CTAs for a more eye-catching look.

SCS emphasized the importance of maintaining usability for frequent visitors while incorporating modern, interactive design elements to keep the site engaging.

The Goals

The objectives for the Website Express Refresh were to:

  • Modernize the homepage design with movement and interactivity.
  • Ensure the website remained intuitive for repeat visitors accessing vital tools and resources.
  • Incorporate MDR and other updated service offerings into the site.
  • Refresh imagery and color schemes for a cohesive, cutting-edge look.
  • Enhance CTA styles to encourage user engagement.

The Solutions

Homepage Redesign

The homepage was redesigned to include a dynamic hero section with interactive motion effects and delayed animations to captivate users. The updated design features a darker color scheme with bold accents inspired by leading modern technology designs, delivering a professional and engaging aesthetic.

Imagery and Design Refresh

Updated visuals were carefully selected to refresh the look and feel of the site while maintaining a cohesive style that SCS’s users recognized and trusted.

CTA and Usability Enhancements

CTAs (Call-to-Action) were updated with a modern pill-style design featuring interactive hover effects, such as a filling animation, to create a sleek and functional user experience. Key site areas, including client logins, downloads, and support systems, were prominently highlighted to maintain accessibility for repeat visitors.

Service Pages Update

The service pages were updated to incorporate the new Managed Detection & Response (MDR) product, with adjustments made to ensure seamless integration across the site. This included revising key service offerings, renaming sections to align with modern terminology, and enhancing content to reflect the expanded product lineup.

The Results

The CleverLight Website Express Refresh provided Sherman Consulting Services with a revitalized digital presence that:

  • Delivered a modern, engaging homepage with improved interactivity.
  • Seamlessly integrated new product offerings while maintaining a familiar user experience for frequent site visitors.
  • Reflected updated branding through fresh imagery and a cutting-edge design aesthetic.
  • Enhanced user engagement with updated CTAs and a polished layout.

Delivering a Modern Solution

Sherman Consulting Services’ refreshed website exemplifies how CleverLight’s Website Express Refresh can deliver fast, impactful updates tailored to client needs. The project achieved a balance of engaging design and intuitive functionality, positioning SCS for continued success as a trusted resource for its clients.

Learn more about our Website Express Refresh or contact us to start your refresh today.

Get a Quote

If you are interested in getting a quote for other services such as Print Design, SEO or PPC Marketing, please call us at 603-953-8143 or Contact Us to discuss your campaign.