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Why Responsive Web Design Matters Now More Than Ever

One of the most important things to understand about your company’s website is that it’s so much more than just a virtual business card. In all likelihood, it’ll be the first point of contact you make with one of your potential customers – and the first step in a much longer journey as you work […]

Why Local SEO Matters More to Your Small Business Marketing Than You Realize

At this point, it’s common knowledge that SEO (search engine optimization) is one of the most powerful marketing tools you have access to as a small business owner. According to one recent study, 93% of all online interactions between a brand and its customers still begin in the exact same way: via a search engine. Therefore, […]

4 Reasons to Outsource Your Social Media

If you’re currently handling your brand’s social media presence or are relying on your full-time employees to occasionally post on your social media pages, your brand may be missing out. By outsourcing your social media postings, your business can begin harnessing the true power of social media platforms like Facebook, LinkedIn, and Instagram to reach its […]

CleverLight Recognized as Top Boston Web Design Company

CleverLight Media is proud to announce that it has been recognized by DesignRush Marketplace as one of the Top Boston Web Design Companies of 2021. DesignRush is an online guide for reliably locating the best professional resources. Companies and agencies are categorized according to vertical and area of expertise. After evaluating CleverLight’s work and comparing […]

4 Ways to Improve Social Media Engagement

Your company’s social media page is one of its strongest potential assets—when it’s being used to its full potential, that is. One of the greatest challenges many business owners face when it comes to maintaining their social media pages is keeping their audiences engaged. Looking for ways to drive engagement and gain new followers in the process? […]

4 Common Email Marketing Mistakes (And How to Avoid Them)

Email marketing should be a part of any growing organization’s overall digital marketing strategy. No matter what your budget may look like, email marketing boasts a huge return on investment (ROI) of up to $42 for every single dollar spent. Unfortunately, your business may not be getting the most out of its email marketing plan […]

4 Ways to Optimize Your Print Marketing Budget

Think print marketing isn’t worth your organization’s time (or budget)? Think again. Even in today’s increasingly digital world, there’s still a place for print advertising. In fact, studies have shown that today’s consumers trust print advertisements 34% more than they trust search engine advertisements—and that the response rate for direct mail is a whopping 37% […]

Top 4 Reasons to Use WordPress For Your Small Business Website

Your small business needs an online presence—and any strong online presence begins with a great website. Not sure where to begin when it comes to creating a functional and eye-catching website for your small business? WordPress is an option worth considering. WordPress is a free, open-source platform that makes it easy to build, edit, and grow […]

Creating SEO-Friendly Content: What You Need to Know

Looking to boost your site’s search engine rankings organically? One of the best search engine optimization (SEO) strategies you can employ is that of regular content publication. From keeping your website’s blog up-to-date to refreshing your site content regularly, a little creative content creation can go a long way when it comes to your search […]

4 Actionable Tips for Impactful Holiday E-Mail Marketing

With the holidays right around the corner, now is a good time to revisit your organization’s marketing plan and make sure you’re prepared for a successful shopping season. One aspect of your marketing that you won’t want to overlook is that of e-mail. By keeping a few practical tips in mind as you move forward, […]

Holiday Marketing 101: What You Need to Do with Your Digital Marketing

If you haven’t started working on your holiday digital marketing campaigns just yet, clear some space on your desk and grab a pen because it’s time to get to work. It’s never really too early to start working on holiday marketing efforts because great SEO takes time. With that said, there are still plenty of […]

Why Web Design Is Important For Your Brand

Your digital brand can make or break or a sale! This is why a website (the landing page for your business, and often a consumer’s first introduction to your services) is so crucial. Here we dive deeper into why web design is so important for your brand.   Individuals Make Judgements on Visual Impressions People […]

Welcome to Our New Project Manager

We are pleased to welcome our new Project Manager, Lindsey Borreson, to the CleverLight team! Lindsey is an e-commerce and marketing aficionado that is well-versed in clients’ needs for a web launch or redesign and the scope of how to achieve success for each unique project. Throughout her career, she has spearheaded multiple e-commerce and […]

Need An Engine?

Consider this analogy—a car is nothing without its engine like a website is nothing without a marketing plan. Let’s dig deeper. Picture a sleek, exotic sports car. It could be a bright yellow Lamborghini, a candy apple red Ferrari, or the classic black Corvette. Expensive? Yes. Powerful? Absolutely? Fast? Oh yeah. Don’t you wish you […]

It’s Time for a New Website

Time, money, and effort all go into creating a website. Working with a developer, you’ll combine content, design, functionality, and user experience to highlight your company’s brand, find you the right users, and convert them into customers. The good news—if you commit to the process and do it right, you’ll have an incredible website. The […]

How Are You Growing Your Business?

When we talk to business owners or potential clients about their marketing plans, we often here things like “We run some Facebook adds” or “We email specials to our clients” or “We built a new website a few years ago.” All of these actions are good and all of them are better than doing nothing, […]

Avoid Web Hosting Scammers

There are many website design and development companies who will do anything and everything to keep you as a customer. You’re fed up with their lack of services. They’re not responsive. And they don’t meet their deliverables. But you’re stuck with them as your web hosting company. This is what is commonly referred to as […]

Google Reviews are Important

Positive Google Reviews will drive customers to your business. Many times we work with clients who are focused on having a beautiful website or managing a robust digital marketing campaign and we’re happy to work with them to do that. But that’s only part of what we do to help power their success. Here at […]

Turning Facebook Likes into $$$

In 2019, there will be 2.77 billion social media users worldwide. That’s more than ⅓ of the world’s population. If your business is not active on social media—and not connecting with your audience in a meaningful way—you’re missing out. At CleverLight, we work with businesses of all shapes and sizes on social media marketing strategies. […]

What’s Your Digital Marketing Strategy?

Do I have one? I haven’t thought about it this year. How do I get started? Help!! You’ve got questions—good ones—and so do we at CleverLight. Before making a recommendation on a digital marketing strategy, we want to learn about you, your business, your industry, and your hopes for growth. There’s no one size fits […]

What is a Reasonable SEO ROI Expectation?

In the business world, a conversion increase of even a fraction of a percent can have a major impact on your overall bottom line. When your goals are narrowly defined and you know that measuring your success can be a difficult process, it is important to go into the search engine optimization process with a […]

What the Latest Google Algorithm Update Means for You

On April 21, 2015, Google rolled out the latest update to its search algorithm. Although Google generally plays things close to the vest when it comes to the details of each update, this one was known to be centered around emphasizing mobile responsiveness. As the world grows increasingly mobile-dependent, Google has moved to prioritize responsive, […]

Why You Need a Company Blog

Over the past few years, social media has quickly gained steam as a means of search engine recognition. While maintaining an effective and responsive social media presence is an important way to draw positive attention to your business, it should not come at the expense of a successful, established method of engaging consumers: blogging. As […]

Jump into Local SEO by Optimizing Your Search Listings

In my previous post about common SEO mistakes, I mentioned tailoring your SEO practices to your area as a form of local SEO. For those without much experience in SEO, this might have raised questions. So just what is local SEO, and how can it help your business? It’s no simple topic. Rather than try […]

The Biggest SEO Mistakes That Beginners Should Avoid

With thousands of how-to guides and listicles on Search Engine Optimization populating the web, it’s easy to fall into the trap of believing that SEO is a simple skill to master. But before taking it upon yourself to launch an SEO campaign, it’s important to remember that there’s a reason an entire industry has sprung […]

CleverLight Media Bursts onto the Nashua Marketing Scene

CleverLight has moved! No, we haven’t moved across the country (in fact, we haven’t even left New Hampshire). But at the end of 2014, we packed up our office, said goodbye to our longtime Salem home, and moved to a brand new space in the heart of downtown Nashua. With the support of our partners, we […]

Welcome to CleverLight

We all have to start somewhere. On June 1, 2014, CleverLight Media opened its doors to the public. As we had taken over the clients from Discovery Communications, this day was as busy as any other day. But a new found energy was in the air and the team was ready to engage the day. […]

Web Design Portsmouth, NH

Portsmouth Digital Marketing and Web Design Agency We Take Care of Growing Your Business How Can We Help You?Contact CleverLightShow Me Your WorkI'm Looking for a QuoteI Need Support Our Google Verified Reviews Mark Rodman 14:19 20 Mar 20 CleverLight made it easy for Xtra Effort to express our service value to various stakeholders, including [...]

Web Design Miami, FL

Miami Digital Marketing and Web Design Agency We Take Care of Growing Your Business How Can We Help You?Contact CleverLightShow Me Your WorkI'm Looking for a QuoteI Need Support Our Google Verified Reviews Mark Rodman 14:19 20 Mar 20 CleverLight made it easy for Xtra Effort to express our service value to various stakeholders, including [...]

Web Design Manchester, NH

Manchester, NH Digital Marketing and Web Design Agency We Take Care of Growing Your Business How Can We Help You?Contact CleverLightShow Me Your WorkI'm Looking for a QuoteI Need Support Our Google Verified Reviews Mark Rodman 14:19 20 Mar 20 CleverLight made it easy for Xtra Effort to express our service value to various stakeholders, [...]

Web Design Lowell, MA

Digital Marketing and Web Design Agency in Lowell, MA We Take Care of Growing Your Business How Can We Help You?Contact CleverLightShow Me Your WorkI'm Looking for a QuoteI Need Support Our Google Verified Reviews Mark Rodman 14:19 20 Mar 20 CleverLight made it easy for Xtra Effort to express our service value to various [...]

Web Design Concord, NH

Digital Marketing and Web Design Agency in Concord, NH We Take Care of Growing Your Business How Can We Help You?Contact CleverLightShow Me Your WorkI'm Looking for a QuoteI Need Support Our Google Verified Reviews Mark Rodman 14:19 20 Mar 20 CleverLight made it easy for Xtra Effort to express our service value to various [...]

Web Design Dover, NH

Digital Marketing and Web Design Agency in Dover, NH We Take Care of Growing Your Business How Can We Help You?Contact CleverLightShow Me Your WorkI'm Looking for a QuoteI Need Support Our Google Verified Reviews Mark Rodman 14:19 20 Mar 20 CleverLight made it easy for Xtra Effort to express our service value to various [...]

CleverLight: Web Design Marketing Agency

CleverLight: Web Design Marketing Agency