Magneto or WooCommerce?
Welcome to the World of powerful eCommerce Solutions
When it comes to eCommerce solutions, there are plenty of platforms to choose from but only 2 truly stand out. These are Magento and WooCommerce. Each have their pros and cons and for some online business users, the decision on which to use is clear. Before making a decision between these platforms, let’s compare them side by side.
Magento is a feature-rich eCommerce platform that gives online merchants complete control over the functionality of their online store. Magento’s Search Engine Optimization, Catalog Management, powerful marketing tools and Custom Modules give merchants the ability to create websites that provide the ultimate shopping experience for their customers. Magento is completely scalable, capable of supporting an unlimited number of products, and is supported by its community of users and developers world-wide. Magento is so powerful that it supports multiple online stores, allowing merchants to manage all of their eCommerce websites from a single Magento Admin Interface.
If you need a professional eCommerce solution for your business, Magento is that solution. However, it comes with a price. Magento is a powerhouse eCommerce platform and it demands the server resources to support its weight. We have tested even the smallest Magento websites on simple shared hosting and it just can’t perform. If you want your Magento website to run like the beast it is, be prepared to pay a hefty monthly hosting fee. In addition, the development aspect to a Magento eCommerce Website requires more work because of how its template system is used and maintained, so customers wanting to develop and maintain a Magento eCommerce website should expect to pay more for those services.
WooCommerce has come a long way in the course of its development. Essentially, WooCommerce is an open source WordPress plugin which turns your WordPress website into a fully functional eCommerce storefront. Because it is built within WordPress, WooCommerce websites have all the features and benefits of WordPress which is, by far, the biggest and most widely used Content Management System in the world. The list of features within WordPress is unparalleled and with such a broad and diverse community of users, support is a few keystrokes away.
But, we aren’t just talking about WordPress. We are talking about WooCommerce. As with most professional WordPress plugins, users can expect an intuitive interface which makes it easier for non-technical users to manage their online store. Since WooCommerce is built on the WordPress platform, it operates very efficiently even with lower end hosting services, making it more desirable for small and medium sized businesses that can’t afford to spend hundreds of dollars per month on hosting.
So how do you choose between these eCommerce platforms? The best thing to do is to speak with a specialist at CleverLight so that we can gauge what you are trying to achieve and advise you accordingly. But, you’re here for instant gratification and we aim to please.
Choose Magneto if…
You have a medium to large sized online business and want the ability to scale rapidly and/or want the ability to have multiple online stores that are all controlled from a centralized admin interface.
Choose WooCommerce if…
You are a small to medium sized online business that isn’t ready to invest significant dollars in building and maintaining a Magento Website. While not as powerful as Magento, WooCommerce is still a major player and continues to improve with every version.