Your website is your digital storefront, allowing visitors to browse your products and services from the comfort of their personal device. Ensuring that your web visitors are having an optimal user experience is essential in converting them into customers. After all, if first impressions last a lifetime, and your website is most likely your future customers first look into your company, shouldn’t the face of your online company, your website, be designed to impress and convert visitors into customers, regardless of where they are or what device they are viewing from?
Responsive Web Design allows us to build your website in such a way that it dynamically adjusts itself based on the users device. Whether they are viewing on a desktop, tablet or smartphone, we can adjust the design and functionality of your website to be perfectly optimized for their device. This means we can put your key products, services and call to actions right at the users fingertips, where they are more likely to convert. As mobile devices continue to dominate the market, ensuring that we are capturing these visitors is essential to any online marketing strategy.
User experience has always been the holy grail of website design. The most beautiful websites in the world will fail if they don’t provide an intuitive navigation and the most important products will fail to sell if the website makes it too difficult for users to purchase them. Before beginning any website design project, we have to ask; what are visitors looking for? How can we make their visit to your website more engaging and interactive? The answer to these questions are in your website analytics.
Whatever your conversion metrica are; phone calls, form submissions, product sales, etc., an average conversion rate is produced over time. If we analyze your conversion rate, we will see that it differs based on a variety of metrics. For example, if the goal of your website is to drive phone calls into your business, your analytics may reveal that users that come to your website via a desktop are more likely to call you than those that come from a smartphone. Or, perhaps, users that land on a certain page are more likely to complete your contact form message than users that land on a different page. Whatever your conversion goals are, analyzing your conversion rates allow us to make determinations on how to improve that conversion metric on your landing pages. This is called, Landing Page Optimization and no website can truly be successful without it.
If the purpose of your website is to sell a product online, then we can move into the world of eCommerce web design. Creating a website to sell products is much more difficult than one that simply represents your company or brand services. The key difference here is that we are trying to get users to perform the ultimate action; take out their credit card and complete an online purchase. Before they will do that, typical users go through the 5 stages of online buying. Once they are actually ready to purchase, our entire goal is that they purchase from your website.
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