Search Engine Optimization

Getting your business found on the Internet takes more than simply having a website. If you type in your keywords into Google, you’ll quickly see that you are competing with thousands of competitors in millions of searches, many of whom aren’t really even your direct competitors. 85% of searchers will not search past the first page of Google and around 75% of searchers will only search the top 5 results they receive. Rankings matter and your placement on the search engine results page (SERP) could be the difference between being an industry leader or a starving competitor. Learn more about our Search Engine Optimization services.

Local SEO Company

For many clients, ranking for local keywords is more important than ranking nationally. This is because their business model is focused on a service area where their potential customers are located. Local SEO can be extremely competitive, making it difficult to stand out against the competition because Google only supplies a small amount of search engine real estate to local results. These can be found in the Google Maps section, which lists out the top 3 local results and a few spots on the 1st page of the search engine results page. There are so many factors that determine your ranking and our local SEO specialists continually update your onsite and offsite SEO strategies to achieve those results.

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Search Engine Design and Development

One of the first steps we undertake with an SEO campaign is to ensure that your website is designed and developed with the latest in search engine algorithms in mind. After all, if your website isn’t designed to rank, why would it? Some of the key elements we look at are, proper use of H1, H2 and H3 tags, use of relevant alt tags, clean html / css coding, page loading times and content structure. These factors are often referred to as “Onsite SEO” and reflect the bare minimum requirements that any website needs in order to play the organic results game.

Keyword Research

Keyword research is one of the most important endeavors a search marketer can undertake. It’s not about getting visitors to your site, but getting the right kind of visitors to your site. Visitors that are ready to convert into customers. While most people want to rank for generic keywords, long tail keywords often convert better, because they catch people later in the conversion process.

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Usability, User Experience and Content

Search engines, like Google, are constantly striving to show the most relevant search results to their users. It would make little sense for the number 1 listing in the SERP to be irrelevant and cause the searcher to click back in their browser. As such, search engines are looking for websites that are very relevant to the search query and websites that provide the searcher with valuable information, products and/or services. The idea behind user experience is simple; give the user what they are looking for. If it’s difficult for the searcher to find what they are looking for, they are going to get frustrated and leave. We can’t tell you how many times we have heard clients say that they want users to call them and then bury their phone number on the website.

Popularity and Link Building

For many that have been burned by “SEO companies,” this is the smoke and mirrors aspect to search engine optimization. The fact is, link building is critical to the overall success of your SEO campaign. Think of your website as a building in the middle of Boston. Links are all the streets that lead to your building. Getting the right kind of links to lead to your website builds popularity, trust, and authority.

Measuring and Tracking Success

The algorithms behind search engine optimization are constantly changing and we need to change with them. It’s also very well known that, what works for one industry may not work for another. There is no rulebook to follow. If there were, then every website would be perfectly optimized and search results would be alphabetically listed. The reality is, we need to create a strategy and then implement that strategy. From here, we need to measure and track to see how our strategy is performing over and over again. What happens if we adjust the Title of a page? Does that cause the ranking for that page to go up or down? What if we increase the font size of your phone number? Does that lead to more calls or less?