CleverLight Media Web Design Company Fri, 22 Jul 2016 02:20:27 +0000 en-US hourly 1 What is a Reasonable SEO ROI Expectation? Fri, 10 Jul 2015 19:04:05 +0000 What is a Reasonable SEO ROI Expectation? In the business world, a conversion increase of even a fraction of a percent can have a major impact on your overall bottom...

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What is a Reasonable SEO ROI Expectation?

What sort of SEO ROI should you expect from your campaign?

In the business world, a conversion increase of even a fraction of a percent can have a major impact on your overall bottom line. When your goals are narrowly defined and you know that measuring your success can be a difficult process, it is important to go into the search engine optimization process with a realistic understanding of what to expect. How much return should you expect on your investment? And what constitutes a reasonable goal?

The truth is that, because of the trial-and-error nature of SEO campaigns, it is difficult to put a precise number on your goals. That said, what you get out of an SEO campaign is largely dependent upon what you put into it. Your expected output will be heavily influenced by the type of campaign that you run and the money that you put into it.

What should I spend on improving my search ranking?

To complete a conversion, your website must first generate a clickthrough. Your ability to rank highly for a given keyword or keyword phrase will greatly influence your ability to generate clickthroughs. Over the years, many studies have been done to determine the average clickthrough rate at various positions on the Google search results page. The ever-useful has done an excellent job of aggregating those studies into this useful table, with results spanning almost a decade:

Your SEO ROI may grow depending on your search ranking.

Obviously, occupying the top search result spot for a given keyword or keyword phrase dramatically increases your clickthrough rate–up to three or four times even just from the second spot, according to some studies. The problem is that getting to that top spot can difficult, time consuming, and expensive. The fact is, the higher you want to rank, the more expensive it’s going to be. Getting from the 50th spot to the 15th spot isn’t hard–but getting from the 15th to the 10th, the 10th to the 5th, and the 5th to the 1st will become exponentially more difficult and costly. The fact is that it simply may not be possible to rise past a certain ranking for some of your keywords–and with the top ranking eating up almost one-third of all clicks on the search results page, sometimes cutting your losses and moving on to the next keyword can be the best course of action.

The keywords you choose matter. Some keywords are searched more often than others. Some keywords generate higher clickthrough rates. Determining which are the most cost-effective for you to target can be a game of trial and error. This is why SEO campaigns are generally measured in weeks, months, and years. It’s impossible to plug-and-play keywords and numbers quickly–you simply need to be able to measure their effect over time. As you might expect, the most effective and obvious keywords will probably be the most expensive.

At this point, it becomes a balancing act between your conversion rate and the amount of money you are spending to improve your search ranking. Once you have generated a clickthrough, it is up to the rest of your website to complete the conversion. If your goal is to sell consumers a product, you’ll need to sell enough products to offset the money you are spending to improve your ranking. If your goal is generate leads, you’ll need those leads to be similarly lucrative. Before engaging in an SEO campaign, it is always a good idea to examine your own website. If you are selling products online, is your checkout process easy? If you want prospective clients to call you, is your contact information clearly visible? An examination of frequently viewed pages and identification of where you lose the most visitors can be critical to the success of an SEO campaign. After all, while getting more visitors to your page is a good thing, you still need to turn them into conversions or, at the very least, leave them with a positive impression and the intention to return.

What about those companies that promise big SEO ROI quickly?

Anyone promising you fast and easy results is probably engaging in unethical SEO practices. While you might not think this concerns you, it does. Marketers utilizing unethical “black hat” techniques can actually hurt your search rankings in the long run. Search engines like Google and Bing have become very good at figuring out when their search rankings are being manipulated, and their response is generally swift and harsh. Your site might even be blacklisted from the search results altogether, and while your SEO company simply moves onto their next client, your company is left twisting in the wind.

A good and ethical marketing firm with organic SEO experience can launch an extended campaign to clean up your site’s code, use effective tags, write compelling content, and help build your backlink profile, all of which will improve your credibility in general, as well as your search ranking for the target keywords. But figuring out which keywords will give you the most bang for your buck will take time, as will moving up the search rankings. Understanding that SEO campaigns are a process is important, but one which has the benefit of a potentially lucrative end result.

Alright, but you haven’t answered the question. What sort of ROI is it reasonable to expect from an SEO campaign?

If there was a set formula to determine the expected SEO ROI for your campaign, it would make our job at CleverLight a lot easier. Unfortunately, it just isn’t that simple. The success of an SEO campaign is simply too dependent on factors such as your conversion metric, site layout, level of competition, and others.

With that in mind, finding the right company to work with can be the deciding factor. A track record of success with SEO campaigns is an indicator that a company knows what they are doing, and companies offering to consult with you before beginning your campaign are always more reputable. Not only is it important for them to know what your goals are, but, for companies like CleverLight Media, ethics come into play. Any company that will take your money before learning anything about you probably doesn’t have your best interests at heart. By contrast, a truly ethical company is one that will not take your money if they don’t think they can make you money.

Using CleverLight as an example, our clients enjoy an average ROI of 135%. While not all of that comes from SEO campaigns, it serves as a solid indicator of a company that knows what it is doing in the web marketing arena. That 135% doesn’t go into our pockets–it goes into our clients’ pockets. While you may not be able to estimate the exact SEO ROI your company will enjoy, you should be able pinpoint the actual ROI of potential marketers’ past clients. Doing so will give you an idea of what sort of company you are dealing with, what level of expertise they have, and what you can expect should you decide to engage with them. In a realm where bumping your conversion rate from just 1% to 2% can double your revenue, knowing who you’re dealing with and feeling confident that they can get you where you need to go can give you the peace of mind you deserve as your business grows.

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What the Latest Google Algorithm Update Means for You Wed, 27 May 2015 16:17:58 +0000 What the Latest Google Algorithm Update Means For You On April 21, 2015, Google rolled out the latest update to its search algorithm. Although Google generally plays things close to...

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What the Latest Google Algorithm Update Means For You

The Google algorithm update primarily affects mobile users.

On April 21, 2015, Google rolled out the latest update to its search algorithm. Although Google generally plays things close to the vest when it comes to the details of each update, this one was known to be centered around emphasizing mobile responsiveness. As the world grows increasingly mobile-dependent, Google has moved to prioritize responsive, mobile-friendly websites in its search results. Current estimates place as much as 50 to 60 percent of total web traffic as originating from mobile devices, and these numbers only continue to trend upwards.

The new algorithm is hardly a complete overhaul of the Google search result process, but the tweaks that have been made will certainly reward sites that make mobile browsing easier. For mobile web browsers, this is great news: desktop Search Engine Results Pages (SERPs) will be unaffected, but those browsing from smartphones or tablets will find that the results at the top of their searches will trend towards sites that they can easily view on their device. For web developers and website owners, the new algorithm represents an opportunity to gain traction and boost site visibility on relevant SERPs simply by doing something that all sites should already be doing: providing a great experience for mobile users.

To gain a better understanding of exactly what the new Google algorithm update means and how it has already impacted Google’s search results, let’s break it down piece by piece.

What does Google mean by “mobile-friendliness?”

If you regularly use your tablet or smartphone to browse the internet, chances are you already know the difference between a mobile-friendly site and a mobile-unfriendly site, even if you don’t consciously recognize it. Simply put, a mobile-friendly site is one that recognizes when you are accessing it from a mobile device and adjusts accordingly, sending you to a version of the site optimized for mobile viewing.

Websites that don’t do this tend to be frustrating to use. You’ve almost certainly stumbled across a website like this at some point–a site that uses the exact same layout on mobile devices as on desktop devices. Desktop sites are designed to be easily navigable using keyboard and mouse. On a mobile device that has neither, this can lead to a lot of zooming in and out, misclicks, unnavigable menus, and other annoyances that render the site anywhere from irritating to visit to downright unusable. Understanding this, Google has begun to take such factors into account, rewarding sites that make the effort to give users a positive user experience regardless of how they access the web.

If you’re not sure how mobile-friendly your site is, Google has a handy tool that you can use to test it. Head over to the Mobile-Friendly Test page through Google Webmaster Tools and give it a try.

Does the algorithm update affect me if I’m searching from a computer?

Nope! The updates only affect searches originating from a mobile device; in other words, the algorithm is tailored to provide the best possible mobile experience specifically to those who need it. After all, there’s no need to include mobile responsiveness in your search algorithm if the person searching isn’t viewing the site on mobile. Google is generally excellent at tailoring a unique user experience for each specific user, so it should come as no surprise that they can tailor their search algorithm to affect those who need it without diluting the search results of those who do not.

How dramatic is the overhaul?

The overhaul isn’t earth-shattering, but it is definitely noticeable. Don’t worry, Google didn’t suddenly reshuffle every search result to hinge solely upon the mobile-friendliness of websites. Mobile responsiveness is still just one of a large number of factors which determine search ranking; in truth, the programmers at Google are the only ones who know how each factor weighs into the final result.

That said, it’s important to understand that in the Search Engine Optimization (SEO) game, every little bit helps, and giving you and your site every possible advantage when it comes to improving your search ranking is critical. Your site might be just one of many containing content relevant to a particular search term, but if your site is responsive and mobile-friendly and your competitors’ are not, that might be the boost you need to pass them in the search rankings. This is critical to remember. In a science as fine and detail-oriented as SEO, it can be hard to tell what step might eventually put your site over the top. With that in mind, it’s important to check off as many boxes as you can, and the new algorithm change has provided a promising new range of possibilities.

Who benefits most from this algorithm change?

That depends. Some have argued that in the short term, small businesses have a distinct advantage: with less plodding infrastructure and greater ability to be reactive and adaptive to new situations, small businesses can make the transition to adhere to Google’s new guidelines more quickly and easily than large ones. Logistically speaking, it is much easier for a small business owner to call up a company like CleverLight and say, “hey, we need a mobile version of our website, can you do it?” than it is for a large company to push the funding and go-ahead for such a decision through the approval process.

In the long term, it’s probably a push. The algorithm update is just another way for Google to separate the good websites from the bad, and this gives businesses both large and small another way to differentiate themselves from their competition. As stated before, optimizing your website means checking off as many SEO boxes as possible, and this algorithm update provides another way to go about doing that.

What can I do to take advantage of the Google algorithm update?

If your website is already responsive, good news–you don’t have to do anything. If not, then you’ll want to go about building a mobile-friendly version of your site as soon as possible.

Unfortunately, making a responsive website isn’t a simple process. There are no quick fixes or easy patches that you can add to your code that will magically make your website operate smoothly on your phone. It’s a process that takes time, and one that should be designed specifically for your site’s needs.

Luckily, there are companies like CleverLight around to help make the process as pain-free as possible. A talented web designer can help you build a responsive, mobile-friendly version of your site that will not only boost your search ranking, but will make anyone visiting your site from a mobile device a whole lot happier. It might cost you some money, but, in 2015, having a mobile-friendly website has become an expectation rather than a luxury, and keeping your visitors and customers satisfied is important.

Sounds great. How do I get started?

If you need help creating a mobile-friendly website to take advantage of the new Google algorithm update, we can help! You can get started by clicking over to the contact page on the CleverLight website, or by sending an email to If you’d rather talk to us directly, you can do so by giving us a call at 603-685-0111.

FAQs and Quick Hits:

When did the algorithm update go into effect?

April 21, 2015.

What was the purpose of the update?

To reward sites that are mobile-friendly by giving them improved results in mobile search.

Does that affect regular searches from non-mobile devices?


What sort of changes should I make to my website?

Your site should be responsive, meaning that it can detect what sort of device each visitor is using to view it, and adjust itself accordingly to give them the best possible user experience.

Wow. What makes a site mobile-friendly?

Desktop sites are optimized for large screens and mouse clicks. Scaling the site down for a phone or tablet and making it more touchscreen-friendly is key. There are many standard tricks and strategies that designers use for mobile devices that you can take advantage of.

Is it too late to make my website more mobile-friendly?

Nope. Unlike with some past updates, changes should be visible in real-time.

Can I make the improvements myself?

Are you handy with web design? If so, sure! As long as you know how to design a responsive website, you should be good to go.

What if I don’t know how?

No problem. There are many companies, including CleverLight, who can help you affordably convert your current website to a responsive one.

How do I get started?

CleverLight can help, and you can reach us by sending an email to, calling us at 603-685-0111, or by clicking over to the contact page on this website.

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CleverLight Express: a New Small Business Website Service Fri, 01 May 2015 09:00:24 +0000 Since opening our new office in Nashua, CleverLight Media has been looking for ways to better serve the community. As we’ve interacted with those around us and gotten to know...

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CleverLight Express is CleverLight Media's new small business website service

Since opening our new office in Nashua, CleverLight Media has been looking for ways to better serve the community. As we’ve interacted with those around us and gotten to know the businesses that make Nashua tick, we have noticed a common theme: small businesses. Small businesses are the lifeblood of communities like not only Nashua, but cities and towns all across the country.

Unfortunately, small businesses all-too-often find themselves floundering in the wake of big box stores or nationwide chains. We found ourselves asking, “how can we help small businesses compete in an increasingly crowded marketplace?”

The answer was surprisingly obvious: simply scale our web design offerings to provide a specialized service that better suits the needs and budgets of small businesses.

The fact is, having a small business website is an essential fact of life in today’s business climate, but many business owners can be intimidated by the cost and hassle of developing a site of their own. At CleverLight, we knew that these were two areas where we could really set ourselves apart, offering business owners a simple and affordable way to break into the online arena.

That’s why we created CleverLight Express. CleverLight Express offers the same great, personalized service for which CleverLight has come to be known, with a clearly delineated pricing and feature structure to help business owners decide which small business website package is right for them. With affordably priced web design and web hosting and support starting at just $35 per month, CleverLight Express is the perfect choice for any small business in need of a quality website free from compromise.

To get started, just take a look at the pricing options below and click here to go straight to the CleverLight Express site!

CleverLight Express small business website pricing guide

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Why You Need a Company Blog Thu, 19 Mar 2015 17:29:56 +0000 Why You Need a Company Blog Over the past few years, social media has quickly gained steam as a means of search engine recognition. While maintaining an effective and responsive...

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Why you need a company blog.

Why You Need a Company Blog

Over the past few years, social media has quickly gained steam as a means of search engine recognition. While maintaining an effective and responsive social media presence is an important way to draw positive attention to your business, it should not come at the expense of a successful, established method of engaging consumers: blogging. As Google’s search algorithms continue to further emphasize the importance of establishing credibility in your field, maintaining a company blog with fresh and engaging content can help demonstrate your expertise while giving visitors a reason to come back to your site.

Establishing Credibility and What It Means for You

You need to be an authority in your field. This isn’t to say that you need to be an industry-leading expert in every facet of your business, but you should be well versed in the topics that might interest individuals searching for your type of business. As an insider, you can offer unique insight to visitors about how the issues of the day impact your industry, provide them with tips for how to best utilize the types of services you offer, or even tell them how they might be able to help themselves without your intervention.

The key here is keeping the priorities of your audience in mind. While an update to the product specifications of a particular item in your inventory might be extremely relevant to you, the odds of a customer searching for the specific terms that might bring them to that page are slim. Instead, your company blog should inform consumers on the topics about which they care most. The goal here is to create content that will not only keep visitors on the page, but will inspire them to share it with their friends. Think about it this way: which are you more likely to share on social media? A blog post about a technical update to Google’s search algorithm, or a post about how new changes to Google’s search algorithm have created exciting new ways for their business to make it big?

Of course, there are also pitfalls to avoid when it comes to blogging. The experts at have created a handy guide to establishing credibility, but the point that stands out most is this one:

Do not try to give your opinion as an expert in a field where you’re not one. It won’t work.

The author goes on to rightly point out that it’s usually pretty easy to spot a pretender, especially if you’re an expert yourself. While you might be able to fool a few of the novices coming to your site for basic information, other credible sites are not likely to reward you with backlinks. Worse still, you could find yourself blacklisted from those sites, a result that could damage your search engine credibility far more than roping in a few extra pageviews would have helped it. Instead, do what I just did (and, as Moz again points out, as journalists have been doing for centuries): reference other experts, quote those who know more than you do, and generally don’t shy away from admitting that there are other valuable resources out there besides your own. Providing expert viewpoints from multiple sources can help establish your site as a one-stop-shop for valuable information, and sites that see another credible site providing them backlinks are likely to return the favor, giving you an even greater boost.

If you’re able to develop a rapport with other experts in the field, you might even be able to engage in a guest blogging relationship. Whether you’re adding a new point of view to another site or welcoming other experts onto yours, guest blogs are an incredibly valuable way to boost your search profile. They almost guarantee additional backlinks from credible sites, with the added benefit of introducing your site to a whole new, untapped audience of potential customers.

Writing a company blog.

Using Your Company Blog to Keep Visitors Coming Back

Large companies with established brand names might have a clear advantage when it comes to content visibility, but that doesn’t mean that small companies (or even individual contractors or freelancers) should shy away from writing them. In fact, it’s just the opposite. As a small company, you should always be looking for ways to set yourself apart from the competition, and demonstrating the level of expertise that you possess in your field is a great way to do that.

Local businesses in particular can benefit from an informative and authoritative blog. One of consumers’ greatest fears when it comes to local businesses is that it can be difficult to tell the good from the bad. When choosing amongst local businesses that might not have more than a handful of reviews apiece, who’s to say which might be better than the other? Nothing will go further towards helping sway visitors toward your company than a blog that demonstrates not just an intimate knowledge of the field, but also of what customers are interested in and what you can give them.

It’s important to note here that there is a sweet spot that exists for these blogs. Writing with an authoritative focus in mind is key, but it won’t matter how expertly you present yourself if your company blog isn’t updated with regular content. On the flip side of that coin, you might update your blog five times a day, but if the content is mostly frivolous in nature, Google will not reward you for that, either. The ideal is somewhere in between. You need regular enough updates to keep users coming back to your site, but each update needs to be important, with unique and interesting information.

Getting your company blog into that sweet spot can have benefit more than just your search ranking. If you find that readers are responding well to your blog and have developed into a reasonable following, you might even be able to turn your blog into a direct marketing tool. You can use your comment section as a way to interact directly with customers and learn more about their wants and needs. You can even encourage frequent visitors to sign up for your mailing list to receive your blog posts (and therefore marketing materials) straight into their inbox.

With so many new and increasingly effective digital marketing avenues opening up, there has never been a better time to start a company blog. The opportunity to inform potential customers about who you are, what you do, what you stand for, and how your business can improve their lives is one that you should seize. Leveraging your exposure to make use of the resulting marketing opportunities isn’t just smart business–it’s an essential part of successful business growth.

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Jump into Local SEO by Optimizing Your Search Listings Mon, 23 Feb 2015 17:32:54 +0000 In my previous post about common SEO mistakes, I mentioned tailoring your SEO practices to your area as a form of local SEO. For those without much experience in SEO,...

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CleverLight Media Search Listings Blog

In my previous post about common SEO mistakes, I mentioned tailoring your SEO practices to your area as a form of local SEO. For those without much experience in SEO, this might have raised questions. So just what is local SEO, and how can it help your business? It’s no simple topic. Rather than try to tackle everything in one go, let’s go through a basic overview of what local SEO means and what initial steps you can take to help your business.

What is local SEO?

Local SEO is exactly what it sounds like: optimizing your business’s exposure within a targeted area from which you expect to draw most of your clients. If general SEO is a sword to be wielded, local SEO is a precision scalpel. By going after localized, relevant consumer groups, you can increase your conversion rate in an efficient, highly-targeted way.

Engaging in local SEO requires a plan, and a thorough understanding of your goals. What demographic do you want to reach? What localities do you consider most important? What do you consider to be a conversion? These are not the only questions to ask yourself, but they are an excellent place to start. In the coming weeks, I’ll be touching on local SEO techniques and explaining how businesses can best make use of them. But this week, let’s focus on what to do beforehand. Prior to engaging in a local SEO campaign, there is one very important step you need to take: optimize your search listings.

Update Your Search Listings

What are search listings and how can I optimize mine?

One of the great things about major search engines like Google and Bing is that they automatically engage in a certain level of local search specialization. There might be a thousand restaurants going by the name “Dave’s Diner,” but, if a user searches for that term, Google will automatically give the “Dave’s Diner” closest to their location a bump in priority.

This is important to know, because it doesn’t come about all on its own. Creating a local listing for your business on Google and Bing is a critical step in maximizing your exposure. These listings are the best way to let search engines know important information about your business firsthand, and can include your web address, physical location, contact information, hours, and much more. Letting the major search engines know who you are, where you are, and as much additional information as possible will help give you a boost onto relevant search engine results pages.

There are other reasons that these listings are important. When your business receives a citation on another website, it is important that the information given appears exactly as it appears on your own listing. A citation is a full listing of your business’s name, address, and phone number, and the number of citations crawled by search engines can dramatically increase your website’s credibility and search value. If your citations don’t line up, it doesn’t matter how many are out there: search engines won’t recognize them as referring to the same business, and your search listings will suffer. This is why it is important to establish a consistent listing for your business and use it when establishing new citations. It is also critical to reach out to correct any existing citations that don’t match yours.

Make sure your citations match your search listings.

If you aren’t sure how to begin accumulating citations (or confirming existing citations) for your business, you’re in luck! There are plenty of tools from well respected organizations like Moz that can point you towards the best local citation sites serving your area. One thing to remember is that consistency is key with citations–make sure that each citation displays the information the same way it is listed on your website and local listings.

Is getting the most out of your listings the only step in boosting your local search results? No. But it is a very important step in the process. In the coming weeks, I’ll touch upon some of the additional steps that every business can take to make the local SEO leap. For now, focus on making sure that the resources immediately within your control, such as your local search listings, are maximizing your returns.

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The Biggest SEO Mistakes That Beginners Should Avoid Mon, 09 Feb 2015 16:16:31 +0000 With thousands of how-to guides and listicles on Search Engine Optimization populating the web, it’s easy to fall into the trap of believing that SEO is a simple skill to...

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CleverLight SEO Mistakes

With thousands of how-to guides and listicles on Search Engine Optimization populating the web, it’s easy to fall into the trap of believing that SEO is a simple skill to master. But before taking it upon yourself to launch an SEO campaign, it’s important to remember that there’s a reason an entire industry has sprung up around such a seemingly simple concept.

Maximizing your website’s SEO potential isn’t just about knowing what to do–it’s also about knowing what NOT to do. There are no shortage of SEO mistakes that the uninitiated run the risk of stumbling into. For minor transgressions, the result might not be any worse than simply failing to maximize your keyword ranking potential, but major SEO violations can damage your site’s reputation and even result in being blacklisted by major search engines.

While SEO specialists like the ones here at CleverLight have a much more comprehensive understanding of how to maximize your search ranking without drawing Google’s ire, the following are a handful of simple SEO mistakes of which beginners should be mindful.

  1. Don’t overlook the importance of content. Perceived authority is a significant factor in your search engine ranking. Hiring cheap or inexperienced writers to produce your site’s copy will likely result in shallow, unoriginal content with little added value or demonstrated expertise. Hollow content devoid of share value will be recognized as such by both readers and search engines alike.
  2. Don’t shy away from Webmaster Tools. Both Google and Bing have easy to use webmaster tools, and making sure both are configured to your site can give you added insight into your web traffic data and make it easier for crawlers to index your site. Making use of the great tools offered through Google Analytics can give you even greater insight.
    SEO Mistakes #3: Don't Think Like a Computer
  3. Don’t think like a computer. Google’s Matt Cutts touched on this: when you’re looking to maximize your search result potential, it’s important to put yourself in the shoes of your audience. Including generic keywords like “moon distance” won’t draw users to your site because that isn’t how people search. Instead, use keyword phrases such as “how far away is the moon?” that actual people are likely to type.
  4. Don’t aim for the wrong keywords. On a similar note, make sure you choose your keywords are properly targeted. This is one of the most common SEO mistakes. If you run a foreign auto parts store in rural Michigan, chances are you’re not going to hit the front page for the “auto parts” keyword. It’s important to know who you’re trying to market yourself to, and adjust your site content accordingly. Your store might not rank for “auto parts,” but you might stand a good chance of ranking for “Saginaw auto parts” or “Michigan Volvo repair.” Maximizing your exposure is important, but so is targeting the right audience.
  5. Don’t use aggressive “black hat” techniques. This is by far the most important mistake to avoid. If someone promises you “quick and easy” SEO success, chances are they’re either lying to you or using shady practices. Common black hat techniques include spamming keywords and using hidden text to insert additional keywords. Others involve purchasing large numbers of low-quality backlinks. These tactics may enjoy some short term success, but will almost universally end with your site being blacklisted from every major search engine. As with all things, SEO success is earned. Working with experts who can organically improve your ranking using proven white hat techniques is the best way to ensure that your site enjoys legitimate and long-lasting SEO success.

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CleverLight Media Bursts onto the Nashua Marketing Scene Thu, 29 Jan 2015 20:25:49 +0000 CleverLight has moved! No, we haven’t moved across the country (in fact, we haven’t even left New Hampshire). But at the end of 2014, we packed up our office, said...

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CleverLight has moved!

No, we haven’t moved across the country (in fact, we haven’t even left New Hampshire). But at the end of 2014, we packed up our office, said goodbye to our longtime Salem home, and moved to a brand new space in the heart of downtown Nashua. With the support of our partners, we have quickly begun to expand our influence in the vibrant Nashua marketing community.

Nashua Marketing CleverLight

There were a number of reasons for the move, the most important of which is that our team has grown! We are pleased to welcome two new team members into the fold: graphic designer Matt Demers and copywriter Shane Carley.

Matt comes to us with over 10 years of design experience with the Nashua Telegraph, the paper of record in our new hometown. A Nashua native with roots in the area, Matt’s unique style and new perspective will further strengthen CleverLight’s already accomplished design department.

Shane returns to New Hampshire after spending the previous eight years in our nation’s capital. Most recently employed in the editorial department of a web startup named Vivaneer, Shane brings a level of writing and communications experience that will allow us to add significant depth to the messaging side of our marketing campaigns.

As our team grows, so too does our office: over the past month or so, we have set out to make this new space our own. Our most recent addition is our gorgeous new lobby sign, which we hope will catch the eye of all passersby. We wanted our new office to really pop–when you think of Nashua marketing companies, we hope our lobby will be the first thing you remember. Check out this time-lapse video of the installation of this glowing LED beauty!

Our office beautification efforts were further aided by the installation of our extremely photogenic in-office CleverLight sign. While we hope our lobby sign wows visitors, this one is for us. Our goal is to create a workspace that is as aesthetically pleasing as it is functional. We don’t just want to catch everyone’s eye. We want to make sure that our office is a looks great, feels great, and (most importantly) works great.

As proud as we are of our new office, and as happy as we are with our new team members, it’s the new friends that we’ve welcomed into our family of partners that please us the most. As CleverLight Media continues to grow, we hope that the community we’ve built amongst our clients will continue to grow with us. If you’re in the area and interested in learning more about who we are and what we do, stop by our downtown Nashua office at 30 Temple Street, Suite 401, and check it out for yourself!

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Welcome to CleverLight Fri, 17 Oct 2014 12:39:24 +0000 Welcome to We all have to start somewhere. On June 1, 2014, CleverLight Media opened its doors to the public. As we had taken over the clients from Discovery Communications,...

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Welcome to cleverlight

We all have to start somewhere. On June 1, 2014, CleverLight Media opened its doors to the public. As we had taken over the clients from Discovery Communications, this day was as busy as any other day. But a new found energy was in the air and the team was ready to engage the day. The transition was as smooth as anyone could expect but, there was a lot of work to be done.

First things first, ensure that all clients are receiving the very best work from our design team. That all projects were under control and nothing slipped through the cracks. We called June our transition month, but really this lasted a little longer than expected. We tightened up our processes, removing those things that caused delays and client frustrations. We changed our project management software so that we could more accurately handle large scale design projects. We upgraded our billing platform and worked hard to finish the jobs Discovery was unable to complete. Once we had everything under control, it was time to move to the next step in bringing CleverLight Media to life.

Creating the logo for CleverLight Media was no easy task. You would think as a digital design agency that specializes in web and print design, creating a logo would be an easy task. We do, after all, have the best designers in the region. But everyone was too close to CleverLight. It was too personal for them. And all of us were blinded by this deep sense and therefore unable to see clearly when it came to CleverLight. Finally, our logo came to life and everything started falling into place.

Next, the website needed to be designed. Luckily, this was easier than our logo. With our web design in place, off to development we went. Again, you would think that this would be the easy part. But, the truth is, it is the most difficult part. Even today, I find myself nitpicking over every little detail. Constantly testing the website in large scale desktops, regular desktops, tablets and smartphones. Slowly but surely, the website is getting completed. We do have a lot of clients that need our services, so we have to balance our time accordingly.

Finally, it’s time to move. The temporary offices we are using do not suit the type of work we perform, the type of clients we attract or the atmosphere that is CleverLight. After a long search, we have found our new home. Starting on Nov 1, 2014, you can find us at 30 Temple St, Suite 401, Nashua, NH.

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