In the business world, a conversion increase of even a fraction of a percent can have a major impact on your overall bottom line. When your goals are narrowly defined and you know that measuring your success can be a difficult process, it is important to go into the search engine optimization process with a realistic understanding of what to expect. How much return should you expect on your investment? And what constitutes a reasonable goal?The truth is that, because of the trial-and-error nature of SEO campaigns, it is difficult to put a precise number on your goals. That said, what you get out of an SEO campaign is largely dependent upon what you put into it. Your expected output will be heavily influenced by the type of campaign that you run and the money that you put into it.

On April 21, 2015, Google rolled out the latest update to its search algorithm. Although Google generally plays things close to the vest when it comes to the details of each update, this one was known to be centered around emphasizing mobile responsiveness. As the world grows increasingly mobile-dependent, Google has moved to prioritize responsive, mobile-friendly websites in its search results. Current estimates place as much as 50 to 60 percent of total web traffic as originating from mobile devices, and these numbers only continue to trend upwards.

Since opening our new office in Nashua, CleverLight Media has been looking for ways to better serve the community. As we’ve interacted with those around us and gotten to know the businesses that make Nashua tick, we have noticed a common theme: small businesses. Small businesses are the lifeblood of communities like not only Nashua, but cities and towns all across the country.Unfortunately, small businesses all-too-often find themselves floundering in the wake of big box stores or nationwide chains. We found ourselves asking, “how can we help small businesses compete in an increasingly crowded marketplace?”The answer was surprisingly obvious: simply...

Over the past few years, social media has quickly gained steam as a means of search engine recognition. While maintaining an effective and responsive social media presence is an important way to draw positive attention to your business, it should not come at the expense of a successful, established method of engaging consumers: blogging. As Google’s search algorithms continue to further emphasize the importance of establishing credibility in your field, maintaining a company blog with fresh and engaging content can help demonstrate your expertise while giving visitors a reason to come back to your site.Establishing Credibility and What It Means...

In my previous post about common SEO mistakes, I mentioned tailoring your SEO practices to your area as a form of local SEO. For those without much experience in SEO, this might have raised questions. So just what is local SEO, and how can it help your business? It’s no simple topic. Rather than try to tackle everything in one go, let’s go through a basic overview of what local SEO means and what initial steps you can take to help your business. What is local SEO? Local SEO is exactly what it sounds like: optimizing your business’s exposure within a targeted...

With thousands of how-to guides and listicles on Search Engine Optimization populating the web, it’s easy to fall into the trap of believing that SEO is a simple skill to master. But before taking it upon yourself to launch an SEO campaign, it’s important to remember that there’s a reason an entire industry has sprung up around such a seemingly simple concept.Maximizing your website’s SEO potential isn’t just about knowing what to do--it’s also about knowing what NOT to do. There are no shortage of SEO mistakes that the uninitiated run the risk of stumbling into. For minor transgressions, the result...

CleverLight has moved!No, we haven’t moved across the country (in fact, we haven’t even left New Hampshire). But at the end of 2014, we packed up our office, said goodbye to our longtime Salem home, and moved to a brand new space in the heart of downtown Nashua. With the support of our partners, we have quickly begun to expand our influence in the vibrant Nashua marketing community.There were a number of reasons for the move, the most important of which is that our team has grown! We are pleased to welcome two new team members into the fold: graphic designer...

We all have to start somewhere. On June 1, 2014, CleverLight Media opened its doors to the public. As we had taken over the clients from Discovery Communications, this day was as busy as any other day. But a new found energy was in the air and the team was ready to engage the day. The transition was as smooth as anyone could expect but, there was a lot of work to be done.First things first, ensure that all clients are receiving the very best work from our design team. That all projects were under control and nothing slipped...